Not sure I agree with that concept. There are a number of companies/industries websites where I navigate directly to the FAQ in order to get a straight answer t

Not sure I agree with that concept. There are a number of companies/industries websites where I navigate directly to the FAQ in order to get a straight answer to my question without having to give a second thought to searching for appropriate phrases, keywords, etc. The likelihood of building a site designed in such a way that my answer is immediately obvious within one or two clicks is a far reaching concept. A recent example is the FAQ on the UK's Bike to Work Scheme website - http://www.bike2workscheme.co.uk/index.php/faqs http://www.bike2workscheme.co.uk/index.php/faqs Rather than click through the site to find answers to specific questions I went directly to the FAQ and instantly spotted the questions I needed answered. I get the whole concept of "if you've left questions unanswered from your users then you haven't done a good enough job" however I don't see how an FAQ page could be considered a lazy or ineffectual solution.