I don't think so. What happens today is this: Let's say you have a business and want to advertise on TV. You approach an advertising agency, who usually deals w

I don't think so. What happens today is this: Let's say you have a business and want to advertise on TV. You approach an advertising agency, who usually deals with the whole chain. They'll write a script, hire the production company, and they'll contact the TV to know when to display the ad and how much it costs. What Google will do is just the third part. We'll probably see Google TV Ads being used by ad agencies to manage their clients TV schedules. Large companies advertising on the internet already hire an ad agency to deal with their AdWords campaigns, because they'll write the ad text/create the image/flash, and they have the market research, and they probably designed the landing page anyway. Ad agencies love Google AdWords, they'll probably love TV Ads too. It's a tool to better manage TV ads scheduling... Edit: Let's say you're a small business and want to advertise on TV. You still need to actually make the ad, and while this is doable with friends, a cam and a notebook, it's much easier to just hire a production company. Check the technical requirements for Google TV Ads, it's full of tech lingo. After recording the ad, you could take the video and manage the scheduling using AdWords, though.