3 ms·
Every couple years this story pops up. I love how some company took Jamcracker. >> Bahr stops for a moment, as if listening to herself. Then she bursts out lau
by antiismist 17y ago
Every couple years this story pops up. I love how some company took Jamcracker.
>> Bahr stops for a moment, as if listening to herself. Then she bursts out laughing. "Listen," she says. "I take it back. You write whatever you want to write. If someone out there wants to name their company Jamcracker, God bless them. And good luck to them."
- falsestprophet 17y agoOh my. Jamcracker Inc. raised $100 million in 2000. http://news.cnet.com/2100-1033-247167.html http://news.cnet.com/2100-1033-247167.html
- frisco 17y agoLooks like they're still around: http://www.jamcracker.com/ http://www.jamcracker.com/
- frossie 17y agoThe point is, the name is overrated. Think of the Wii, how people hated the name. A few months on, who cared? They wanted to buy the widget, and never mind what the widget is called. The name does not define your product; the product defines your name. Anything else is just voodoo. Paying for someone to name your car model "J30"? Oh come on. This reminds me of the (semi-apocryphal) story of the creation of the Euro symbol. A European Commissioner, Jean-Pierre Malivoir, was given a big pot of money to hire a designer to come up with a proposed symbol for the new currency. He thought it was a total waste of money, and sat down and came up with the early version of what is now the Euro symbol himself.