Not necessarily. The article as argues that Brands play a higher role in India. That's why some products succeed wildly in India as opposed to other. Take cars

Not necessarily. The article as argues that Brands play a higher role in India. That's why some products succeed wildly in India as opposed to other. Take cars - Honda, Toyota are successful but where are the Peugeots and Citreons? Renault is slowly building but that's nothing compared to what the Japanese brands have.