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"Relationships, not contracts, govern deals." One of the reasons why western companies find it difficult to crack and enter the Indian market.
by bharathwaaj 13y ago
"Relationships, not contracts, govern deals."
One of the reasons why western companies find it difficult to crack and enter the Indian market.
- shortsightedsid 13y agoNot necessarily. The article as argues that Brands play a higher role in India. That's why some products succeed wildly in India as opposed to other. Take cars - Honda, Toyota are successful but where are the Peugeots and Citreons? Renault is slowly building but that's nothing compared to what the Japanese brands have.