Social is not a feature, nor is it a differentiator and it‘s not a topping that can be added like salami for a pizza. We‘re humans so pretty much everything we

Social is not a feature, nor is it a differentiator and it‘s not a topping that can be added like salami for a pizza. We‘re humans so pretty much everything we do is social. But it is a feature, it might be an important feature, a popular feature, a feature with a currently eager and responsive market/investment climate. Then again plenty of useful software has been written in the last few decades that is not 'social'. Neither Unix nor Photoshop are social. Going to the bathroom or balancing your checkbook is not social. Meta-advice might be any advice that rationalizes itself by using the word 'humans' is probably wrong.