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Several people seem to be under the impression that the actually information in books isn't worth very much, and unfortunately, I think we have publishers to bl
by jeremymcanally 13y ago
Several people seem to be under the impression that the actually information in books isn't worth very much, and unfortunately, I think we have publishers to blame for that. Books, as they are priced on Amazon for example, are not priced to make the author any profit. They are priced to benefit the publisher. The vast, vast majority of that low price goes towards the publishers ethereal and rarely specified "costs" (plus, they absorb about 80-90% of the profits typically). They can price things at such a low price because they make up for it in volume. Their costs actually go way down as volume goes up. Printing is much cheaper, especially if they're sending a steady stream of work to a particular printer. Editing costs don't scale linearly in most agencies. Support costs definitely don't scale linearly. So they can spread their costs around to several different projects and still make a boatload of money.
Independent authors, who are trying to actually make somewhat of a living off of their works, do not have such luxuries. They are the editing department. They are the typesetting department. They are their support department. They're doing all these things with no benefits of economies of scale whatsoever. So it costs more. This is also why academic presses tend to cost more, too, because they're operating on a much smaller scale.
I can appreciate the desire for a physical book. I, too, prefer dead trees. Some of my own readers prefer it too (and for some reason think for $12 [or less], they'll get it), but in reality you have to realize that in paying $39 or $69 for that PDF, you're paying for a lot more hours of work from one person, costs that aren't spread across an entire business like a publisher, and that money is going directly to the author who is providing the product, which means it's probably (not always) going to be of a higher quality and a better purchasing experience (i.e., you could likely e-mail Nathan with a question and get a reasonable response).
Also, the scale of marketing for an independent author is much smaller. It's simply impossible to negotiate with the bigger players for shelf space, and it's not profitable to invest in tons of streams of marketing typically. So, you're left to target the niches you're writing for the best you can and hope it works out in your favor. I've had fabulous successes ($50k+++) and horrible flops (< $1,000 for a lot of work). A lot of that is because it's difficult to saturate the general market and get them interested in your work. Very rarely will someone come over your book and say "Oh hey I've heard about Rails [or whatever]. I'll buy that." because most people aren't browsing the Internet using Google's "I'm Feeling Lucky." So for most indie authors who aren't selling like Nathan, the higher price is needed to justify the investment of effort into the book.
So, that wall of text is to say: please think about the person behind the book and the effort they're putting into it when you look at the price tag. Obviously, they want to make money. They're not pricing it to give it away. But likewise, they're also [probably] trying to feed a family and keep writing more books.
- Swizec 13y agoI would love to pay $29 for the content in this book. No problem whatsoever, I even have the money. But I expect a book for that sort of money. I'll gladly pay shipping costs on top of that price. On demand printing costs $4 per copy, I just checked. In fact, if there was just a $29 option without all the other options, I might actually have bought just a PDF. But his copy actually tries to make me feel bad for just wanting the book and none of the other stuff. Perhaps that is really what rubbed me the wrong way the most. The further down that page I was scrolling, the farther away I was getting from a decision to buy. Maybe I'm just weird. (and yes, I get it, I'm a self-publisher author too, lots of time, low prices, tiny profit margins ... but 30 bucks is still a lot for a PDF)
- bdunn 13y agoSo you determine value based on mediums (PDFs) instead of the outcome (learning how to self publish)? I don't think anyone who reads Nathan's book and ends up doing something because of it is going to bemoan the format they read it on.
- graeme 13y agoIt seems like an irrational objection, but I doubt it's uncommon. Can't say if it's a common enough objection to be a problem for Nathan. I felt the same, actually. I find I absorb information better from paper. But I know this is more a psychological than real hurdle. I did buy the PDF, as I'm an author and figure it's got to be worth at least $29 to me. But I almost didn't, for the same reason. Some may have hesitated the wrong way. I only bought because I saw it a second time here on HN and reconsidered. I probably would have preferred some kind of '$40, get both the book and pdf' option. Of course, that adds complexity to the checkout process, so any prospective author has to figure out what segment of their market is like me and the grandparent.
- Swizec 13y ago> So you determine value based on mediums (PDFs) instead of the outcome (learning how to self publish)? Yes. Just like I prefer paying for Spotify instead of CD's. Just like I would rather pay for Netflix than cable. And so on. Medium matters in value perception.