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discovery problems in the app stores are making life hard for small Indie developers. I'm concluding any reliance on App Store promotion is a non-starter. Get

discovery problems in the app stores are making life hard for small Indie developers. I'm concluding any reliance on App Store promotion is a non-starter. Get out and advertise the app! For months I drove past a big Road Ninja app billboard. Our company's app (granted it's more of a service than just the iOS app) is being promoted to success with zero App Store visibility - requiring a substantial sales/marketing team. With over a half-million apps available, there's just no sense in expecting the App Store will make it easy to find yours. Don't just put it there and hope it sells, get out and advertise it!

jtunnell 14y ago
Most Indies cannot afford to advertise and market like that. Of course, you have to figure out some form of marketing to find your audience. I do not expect app stores to market games, and I have even written articles about that. My contention is that app discovery is so broken that you can barely find an app even if you know what you are looking for. BTW, we did plenty of advertising on iOS, but, like I said, most Indies cannot afford that.