4 ms·

Likes can lead to money. Think of likes as volunteers helping to spread the word.

by anoncow 13y ago

smokinjoe 13y ago
Wouldn't the 'share' button be more analogous to spreading the word? At least with sharing, you have the ability to add some of your own personal language.
- nijk 13y ago
  Likes are used to place ads. Likes is like subscribing for mail.
mrtksn 13y ago
Actually, likes and shares may make people feel like they did their part and can move on. Donate, then share culture would help but if everybody thinks they are doing great job by "charity marketing" then we have a problem. Probably UNICEF has a problem so they are taking an action against it. I would not say that sharing the word is volunteering because it's so trivial that people share and like things by mistake all the time. When was the last time you heard somebody accidentally helped somebody in need?
- nijk 13y ago
  As far as slacktivism goes, people shouldn't feel good about themselves unless they are actually making an impact. Trying, be it likes, shares, or giving money to an incompetent or corrupt organization, just doesn't count unless they have evidence of results. Just like any real world project. Otherwise, these actions are just video games for personal entertainment.
- anoncow 13y ago
  >Actually, likes and shares may make people feel like they did their part and can move on. That is true. Perhaps people who donate can share a different message. Not everyone on FB may be able to donate, but they will help spread the word which may prompt someone in their network to donate. Ignoring this base might not be smart, but yes, the message should be to donate instead of like/share/retweet.
  - mrtksn 13y ago
    maybe charities can exploit the methods that games use? badges, avatars... something to differentiate paying and sharing users without scaring away the sharing folks while rewarding the donors.
mseebach 13y ago
Spread the word? To who, exactly? The millions of people who simply did not know that children are dying from preventable disease? Awareness makes sense when you're trying to trying to affect the democratic process. But in charity, the problem is, when you're the kind of person that could trivially afford a $N/month recurring donation, "raising awareness" is NOT the best way you can help the cause. Signing up for the donation is.
manicbovine 13y ago
I wonder if someone might be more likely to donate actual money/time to a given cause after "liking" a sufficient number of items related to that cause. If so, then FB likes could be a completely valid fundraising strategy. This is a valid strategy in sales, wherein the salesperson gets a prospect to engage in cheap/free sales affirmative behavior. Perhaps I'm groggy, but it seems like non-profits ought to rigorously test for optimal sequences of social media likes that lead to actual real-world donations.

Likes can lead to money. Think of likes as volunteers helping to spread the word.

by anoncow 13y ago

Likes can lead to money. Think of likes as volunteers helping to spread the word.

Wouldn't the 'share' button be more analogous to spreading the word? At least with sharing, you have the ability to add some of your own personal language.

nijk 13y ago
Likes are used to place ads. Likes is like subscribing for mail.

mrtksn 13y ago

Actually, likes and shares may make people feel like they did their part and can move on. Donate, then share culture would help but if everybody thinks they are doing great job by "charity marketing" then we have a problem. Probably UNICEF has a problem so they are taking an action against it. I would not say that sharing the word is volunteering because it's so trivial that people share and like things by mistake all the time. When was the last time you heard somebody accidentally helped somebody in need?

nijk 13y ago
As far as slacktivism goes, people shouldn't feel good about themselves unless they are actually making an impact. Trying, be it likes, shares, or giving money to an incompetent or corrupt organization, just doesn't count unless they have evidence of results. Just like any real world project. Otherwise, these actions are just video games for personal entertainment.
anoncow 13y ago
>Actually, likes and shares may make people feel like they did their part and can move on. That is true. Perhaps people who donate can share a different message. Not everyone on FB may be able to donate, but they will help spread the word which may prompt someone in their network to donate. Ignoring this base might not be smart, but yes, the message should be to donate instead of like/share/retweet.
- mrtksn 13y ago
  maybe charities can exploit the methods that games use? badges, avatars... something to differentiate paying and sharing users without scaring away the sharing folks while rewarding the donors.

mseebach 13y ago

Spread the word? To who, exactly? The millions of people who simply did not know that children are dying from preventable disease? Awareness makes sense when you're trying to trying to affect the democratic process. But in charity, the problem is, when you're the kind of person that could trivially afford a $N/month recurring donation, "raising awareness" is NOT the best way you can help the cause. Signing up for the donation is.

manicbovine 13y ago

I wonder if someone might be more likely to donate actual money/time to a given cause after "liking" a sufficient number of items related to that cause. If so, then FB likes could be a completely valid fundraising strategy. This is a valid strategy in sales, wherein the salesperson gets a prospect to engage in cheap/free sales affirmative behavior. Perhaps I'm groggy, but it seems like non-profits ought to rigorously test for optimal sequences of social media likes that lead to actual real-world donations.