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Hyundai Apologizes for Commercial Showing Attempted Suicide

12 points by codegeek 13y ago

stack0v3erfl0w 13y ago
The video is still available on YouTube[1] [1]: http://www.youtube.com/watch?v=j0c65ypUxKg http://www.youtube.com/watch?v=j0c65ypUxKg
- DigitalTurk 13y ago
  I feel like I've seen this exact ad ages ago. I wonder if it's been recycled.
- deletes 13y ago
  When did CO2 become water? The ad states 100% water emissions, yet their site has listed that the car produces 139 g/km of CO2.
  - mikestew 13y ago
    I'm assuming the ad is for their production hydrogen fuel cell version, which I don't see listed on their site: http://www.extremetech.com/extreme/150202-first-production-hydrogen-fuel-cell-cars-hit-the-market-from-hyundai http://www.extremetech.com/extreme/150202-first-production-h...
    - deletes 13y ago
      Thank you for finding that out; The ad is deceiving of course, as only 1000 fuel cell versions will be made till 2015 most people will buy the gas version. ( and will be completely capable of completing the thing mentioned in the video //evil mode off )
TomGullen 13y ago
I don't find the joke particularly offensive or funny.
xorgar831 13y ago
Considering how many people are involved in making an ad, it would be interesting to know the backstory and how it wasn't until it aired did they realize it wasn't a good idea.
deleted 13y ago
[deleted]
codegeek 13y ago
Hyundai tried to be cute with this ad and in hindsight, it sounds like a brilliant idea but the problem is that it is a realistic scenario which has happened to many people. I remember in Hurricane Sandy, a boy died in his father's car due to CO poisoning. This kind of commercial was always going to be controversial.
abcd_f 13y ago
Isn't it damn obvious that you shouldn't associate your brand with subjects that carry negative emotional load, with suicide being a prime example? Anchoring and all that. http://en.wikipedia.org/wiki/Anchoring http://en.wikipedia.org/wiki/Anchoring
escaped_hn 13y ago
i actually like the ad.
uvdiv 13y ago
I actually like this ad. The link in the article's gone 451, here's a mirror: http://www.liveleak.com/view?i=948_1366967562 http://www.liveleak.com/view?i=948_1366967562 (trigger warning?) What does offend me is the attempt to stifle public discussion of the ad by censoring it from YouTube using trademark law. (http://www.youtube.com/watch?v=bpopOOLLLFE http://www.youtube.com/watch?v=bpopOOLLLFE) The car in the ad is the ix35 FCEV, hydrogen fuel-cell powered, which predictably means it's (i) not for sale and (ii) costs six figures. With prices per vehicle in the "upper $100,000s per car," the ix35—which emits only water vapor as its exhaust—is too expensive for general consumers right now, he says. The company hopes to bring the price of hydrogen cell cars down to about $50,000 by the time they're ready to sell to consumers. http://www.usnews.com/news/articles/2013/02/26/hyundai-becomes-first-company-to-mass-produce-hydrogen-fuel-cell-cars http://www.usnews.com/news/articles/2013/02/26/hyundai-becom...

12 points by codegeek 13y ago

The video is still available on YouTube[1] [1]: http://www.youtube.com/watch?v=j0c65ypUxKg http://www.youtube.com/watch?v=j0c65ypUxKg

DigitalTurk 13y ago
I feel like I've seen this exact ad ages ago. I wonder if it's been recycled.
deletes 13y ago
When did CO2 become water? The ad states 100% water emissions, yet their site has listed that the car produces 139 g/km of CO2.
- mikestew 13y ago
  I'm assuming the ad is for their production hydrogen fuel cell version, which I don't see listed on their site: http://www.extremetech.com/extreme/150202-first-production-hydrogen-fuel-cell-cars-hit-the-market-from-hyundai http://www.extremetech.com/extreme/150202-first-production-h...
  - deletes 13y ago
    Thank you for finding that out; The ad is deceiving of course, as only 1000 fuel cell versions will be made till 2015 most people will buy the gas version. ( and will be completely capable of completing the thing mentioned in the video //evil mode off )

TomGullen 13y ago

I don't find the joke particularly offensive or funny.

xorgar831 13y ago

Considering how many people are involved in making an ad, it would be interesting to know the backstory and how it wasn't until it aired did they realize it wasn't a good idea.

deleted 13y ago

[deleted]

codegeek 13y ago

Hyundai tried to be cute with this ad and in hindsight, it sounds like a brilliant idea but the problem is that it is a realistic scenario which has happened to many people. I remember in Hurricane Sandy, a boy died in his father's car due to CO poisoning. This kind of commercial was always going to be controversial.

abcd_f 13y ago

Isn't it damn obvious that you shouldn't associate your brand with subjects that carry negative emotional load, with suicide being a prime example? Anchoring and all that. http://en.wikipedia.org/wiki/Anchoring http://en.wikipedia.org/wiki/Anchoring

escaped_hn 13y ago

i actually like the ad.

uvdiv 13y ago

I actually like this ad. The link in the article's gone 451, here's a mirror: http://www.liveleak.com/view?i=948_1366967562 http://www.liveleak.com/view?i=948_1366967562 (trigger warning?) What does offend me is the attempt to stifle public discussion of the ad by censoring it from YouTube using trademark law. (http://www.youtube.com/watch?v=bpopOOLLLFE http://www.youtube.com/watch?v=bpopOOLLLFE) The car in the ad is the ix35 FCEV, hydrogen fuel-cell powered, which predictably means it's (i) not for sale and (ii) costs six figures. With prices per vehicle in the "upper $100,000s per car," the ix35—which emits only water vapor as its exhaust—is too expensive for general consumers right now, he says. The company hopes to bring the price of hydrogen cell cars down to about $50,000 by the time they're ready to sell to consumers. http://www.usnews.com/news/articles/2013/02/26/hyundai-becomes-first-company-to-mass-produce-hydrogen-fuel-cell-cars http://www.usnews.com/news/articles/2013/02/26/hyundai-becom...