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You can't just brush off sales reps claiming to be able to improve reviews. If Yelp isn't paying them enough and getting crap, that's Yelp's fault. If Yelp ha
by danielweber 14y ago
You can't just brush off sales reps claiming to be able to improve reviews. If Yelp isn't paying them enough and getting crap, that's Yelp's fault. If Yelp has out-sourced his to someone else, they have out-sourced their reputation.[1]
[1] http://www.popehat.com/2011/12/27/outsource-your-marketing-outsource-your-reputation-and-ethics-applies-to-every-industry/ http://www.popehat.com/2011/12/27/outsource-your-marketing-o...
- timr 14y agoYelp's cold-calling operation is in-house. It's naive to think that you can control what a team of thousands of sales people say while dialing for dollars. No matter what you do to control the script, there's going to be someone who breaks ranks to gain advantage.
- RHSeeger 14y agoIt's naive to think that you won't be help accountable for what the people you pay to represent you are saying, too.