OK, you trust JWZ, but did you read what he wrote, or did you just glance at it and make a snap judgment because you think he's cool? Here's what he says in ea

OK, you trust JWZ, but did you read what he wrote, or did you just glance at it and make a snap judgment because you think he's cool? Here's what he says in easy-to-consume bullet points for the TL;DR set: 1) The linked post is four years old. Yelp used to sell a "featured review", but hasn't done that for years because it was controversial (duh). So that part is true, but no longer relevant [1]. 2) Stupid people with bad taste write Yelp reviews. This is definitely true (hello, internet), but again, irrelevant [2]. 3) He links to the tired old East Bay Express article that started the whole "Yelp extortion" meme, and which has been definitively debunked. Repeatedly [3]. So, fine. Trust JWZ. He's a good, smart guy. But in this case, you're "trusting" a mix of his opinion (which is valid), and out-dated, second-hand information (which is not). [1] http://www.smallbusinesssem.com/yelp-kills-featured-reviews/3073/ http://www.smallbusinesssem.com/yelp-kills-featured-reviews/... [2] http://www.youtube.com/watch?v=QEdXhH97Z7E http://www.youtube.com/watch?v=QEdXhH97Z7E [3] http://online.wsj.com/article/SB10001424052970204505304577002170423750412.html http://online.wsj.com/article/SB1000142405297020450530457700...