10 ms·

Ask HN: How long did it take for you to get your first active users

6 points by kt9 13y ago

I launched my startup a month ago and everyone I'm showing it to says they love it and want to use it. However, of the 20 or so people that have said they definitely want to use it only a couple have actually become active users. I'm trying to get a sense of how long it takes after launch to get active users - people that actually use it regularly.

orangethirty 13y ago
How are you marketing it?
sharemywin 13y ago
That's totally dependant on your app. What it does. is it viral like? are you advertising it? Are you getting the word out? how interactive is it? how often do people use it? the only way to get those numbers is to test. Also, a growth hacker is someone that tweeks flows through the app to improve numbers conversion numbers. Different advertising channels will produce different results also.
shankar1221989 13y ago
there are lot of things that you would need to capture. Are all the people dropping off from the same page? How many people are bouncing out? Assuming you are a B2C app, you would need to study the UX behaviour and keep performing experiments. If B2B, you might contact the customers for feedback. PS : People are by nature appreciative of one's work. So they are going to say - i love your product, get third/fourth degree people to use it and get their feedback from your friend (hopefully you would get a correct feedback)
samfisher83 13y ago
what is it?
27182818284 13y ago
>only a couple have Sounds close to http://en.wikipedia.org/wiki/Pareto_principle http://en.wikipedia.org/wiki/Pareto_principle thus far.
redguava 13y ago
I was able to get active customers immediately (not many, but a few). This was due to the work I did pre-launch to gather interest. I also had a private beta before launch and the beta users converted across. I don't think this question is really going to help you though, as it varies for everyone and is not an indicator of how well you're going to do. You're probably best wondering/asking how do you get more customers. That's what is relevant now. Not how you compare to other unrelated businesses in different industries.

6 points by kt9 13y ago

orangethirty 13y ago

How are you marketing it?

sharemywin 13y ago

That's totally dependant on your app. What it does. is it viral like? are you advertising it? Are you getting the word out? how interactive is it? how often do people use it? the only way to get those numbers is to test. Also, a growth hacker is someone that tweeks flows through the app to improve numbers conversion numbers. Different advertising channels will produce different results also.

shankar1221989 13y ago

there are lot of things that you would need to capture. Are all the people dropping off from the same page? How many people are bouncing out? Assuming you are a B2C app, you would need to study the UX behaviour and keep performing experiments. If B2B, you might contact the customers for feedback. PS : People are by nature appreciative of one's work. So they are going to say - i love your product, get third/fourth degree people to use it and get their feedback from your friend (hopefully you would get a correct feedback)

samfisher83 13y ago

what is it?

27182818284 13y ago

>only a couple have Sounds close to http://en.wikipedia.org/wiki/Pareto_principle http://en.wikipedia.org/wiki/Pareto_principle thus far.

redguava 13y ago

I was able to get active customers immediately (not many, but a few). This was due to the work I did pre-launch to gather interest. I also had a private beta before launch and the beta users converted across. I don't think this question is really going to help you though, as it varies for everyone and is not an indicator of how well you're going to do. You're probably best wondering/asking how do you get more customers. That's what is relevant now. Not how you compare to other unrelated businesses in different industries.