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This is correct. I've observed dramatic differences in click-through rates when including even a tiny bit of message text in the email notification you send to
by timr 14y ago
This is correct. I've observed dramatic differences in click-through rates when including even a tiny bit of message text in the email notification you send to users. There's not one right answer.
What (some) users want isn't always the same as what's good for your business, so you have to be judicious.
- pifflesnort 14y agoI can't help but wonder what the long-term business effects are of intentionally damaging your relationships with your customers by wasting their time and choosing to prioritize arbitrary business priorities (eg, e-mail click-through rates) over actual user satisfaction.
- timr 14y ago"I can't help but wonder what the long-term business effects are of intentionally damaging your relationships with your customers by wasting their time and choosing to prioritize arbitrary business priorities (eg, e-mail click-through rates) over actual user satisfaction." Exaggerate much? As I said to your other comment, sometimes it's in everyone's best interest to promote engagement. If you're running a product with a strong social component, it isn't an "arbitrary business priority" to want to get people back to the site. As in all things, good judgment is key.
- pifflesnort 14y ago> As I said to your other comment, sometimes it's in everyone's best interest to promote engagement. If you're running a product with a strong social component, it isn't an "arbitrary business priority" to want to get people back to the site. If you can't get people back to the site by providing value, then it's worth spending time figuring out how to provide that genuine value, rather than trying to force your users into it. As you said, good judgement is key.