A friendly word of PR advice: I'm not a customer and not affected by your outage, but if I were, being told to keep calm would really irritate me, especially if

A friendly word of PR advice: I'm not a customer and not affected by your outage, but if I were, being told to keep calm would really irritate me, especially if I were fighting fires right now. If you want someone to calm down, telling them to calm down generally won't have the desired effect.