Based on some of the things I read on her blog and here, it seems like a mix between "developer advocate" and "forward sales". She mentions something about list

Based on some of the things I read on her blog and here, it seems like a mix between "developer advocate" and "forward sales". She mentions something about listening to developers talk about ridiculous hours, demands, etc. It's a clever position for a company selling to other technology companies. First they send a person who cares about your time, who speaks your language, who advocates for you - no, who evangelizes you. This person is trying to unite the developer community, bring in fresh faces, embrace unrecognized communities... this person cares about developers. Next they tell you that, although the industry really needs to change, product x can ease your life in the meantime. My last position was at a education startup. They used the same tactic, only instead of "evangelists", we sent former professors and teachers who were simply consultants. Their ability to gain traction in schools depended on their importance in the community -- hence, they give talks, blog about the educational issues, etc.