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"you have to admit this is a really good ad" I don't. It not only refers to the competition by name, it clearly says that when given the opportunity to buy any
by jemmons 18y ago
"you have to admit this is a really good ad"
I don't. It not only refers to the competition by name, it clearly says that when given the opportunity to buy any computer, a person's first reaction is to visit the competition's store. It refers to the competition's computers as cool. It argues the only reason to buy a PC is if you don't have enough money to buy a Mac. Apple would agree whole heartedly with this ad. It essentially does their job for them.
"It hits Apple where it hurts"
How? By preaching to a market segment Apple doesn't even compete in? I don't think they'll be loosing any sleep (or sales).
"given the timing, it hurts more than ever"
What timing? Why would it hurt more? Your vague cliches have befuddled me.
- chaosmachine 18y agoI was referring to economic timing, if it wasn't clear. People have less spare cash than ever. Even Apple fans.
- profgubler 18y agoI agree with your above statements. However, referring to the competition by name isn't always a bad thing. Many companies do it to great success. Direct comparisons are great in advertising and they are trying to draw a direct comparison though potentially failing here. It will be interesting to see how the campaign does.