4 ms·
Whatever your opinion of the software, you have to admit this is a really good ad. It hits Apple where it hurts, and given the timing, it hurts more than ever.
by chaosmachine 18y ago
Whatever your opinion of the software, you have to admit this is a really good ad. It hits Apple where it hurts, and given the timing, it hurts more than ever.
- jemmons 18y ago"you have to admit this is a really good ad" I don't. It not only refers to the competition by name, it clearly says that when given the opportunity to buy any computer, a person's first reaction is to visit the competition's store. It refers to the competition's computers as cool. It argues the only reason to buy a PC is if you don't have enough money to buy a Mac. Apple would agree whole heartedly with this ad. It essentially does their job for them. "It hits Apple where it hurts" How? By preaching to a market segment Apple doesn't even compete in? I don't think they'll be loosing any sleep (or sales). "given the timing, it hurts more than ever" What timing? Why would it hurt more? Your vague cliches have befuddled me.
- chaosmachine 18y agoI was referring to economic timing, if it wasn't clear. People have less spare cash than ever. Even Apple fans.
- profgubler 18y agoI agree with your above statements. However, referring to the competition by name isn't always a bad thing. Many companies do it to great success. Direct comparisons are great in advertising and they are trying to draw a direct comparison though potentially failing here. It will be interesting to see how the campaign does.
- deleted 18y ago[deleted]