film-going in America is not a growth business, especially now that people have so many media to distract them at home. The share of Americans who attend a cine

film-going in America is not a growth business, especially now that people have so many media to distract them at home. The share of Americans who attend a cinema at least once a month declined from 30% in 2000 to 10% in 2011. You can get both a really good 60-inch plasma (or a good 1080p projector!) and a solid surround system for well under $1500 these days (even five years ago, that might've got you just a crappy 42-inch LCD). At least for me, that's really lowered the appeal of going to a theater, even if I'm pretty geeked about something. Add in the instant gratification of Apple TV/Netflix, and I just don't see people going to theaters in five years (when this level of quality has trickled down and even the $1500 tier will be even more opulent). Kind of like when video arcades couldn't offer anything that much more technically impressive than the current generation of consoles.