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I am honestly surprised they've lasted this long. The whole current premise of daily deals does not work whatsoever. Every business owner I've ever known that h
by DigitalSea 14y ago
I am honestly surprised they've lasted this long. The whole current premise of daily deals does not work whatsoever. Every business owner I've ever known that has done one of these daily deals has never done them twice, why? Because every deal offerer (restaurant, beauty spa, dentist, tooth whitening formula company, discounted holiday) loses out and it has been proven a daily deal coupon doesn't mean you'll get a return customer because lets face it, most of the people buying these daily deal vouchers like bargains and your standard price offering is probably way out of their affordability league.
I once considered a daily deals type site where the premise was there is a strictly limited number of deals driving up the demand and at the same time, not bankrupting the family owned hardware store because 800 people bought their $500 worth of tools for $120 voucher because they thought more vouchers would mean more return business. Sucks about the stock though, I'm sure every single employee of LivingSocial deserves that money, they had a good thing going. I feel sorry for the families of the employees who are about to lose their jobs. They say the economy is on the mend, the increasing number of failing business stories I read every week says otherwise...
- damian2000 14y agoIf you're going to use a daily deals site, come into it not expecting a profit and look at it for what it is ... a form of cheap marketing. I know a couple of businesses that have used them and found it generated a decent amount of additional sales. Mind you that was about 2 years ago.
- chii 14y agoit's not cheap if youre making a loss on every deal and the number isn't capped. its a good channel if you manage it properly tho.