3 ms·
I find "Rakuten" to be memorable precisely because it can individuate itself and "be" a brand. "Buy" is overfamiliar to the point of being invisible.
by glenstein 14y ago
I find "Rakuten" to be memorable precisely because it can individuate itself and "be" a brand. "Buy" is overfamiliar to the point of being invisible.
- vor_ 14y agoI strongly disagree. Rakuten is foreign and strange to most customers, while Buy's commonality as a term brings with it a sense of trust and familiarity.