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I'm all for Tesla defending itself, but is a barrage of tweets really the best way for Musk to address reviewers (and competitors)? Maybe it's the nature of the
by freyr 14y ago
I'm all for Tesla defending itself, but is a barrage of tweets really the best way for Musk to address reviewers (and competitors)? Maybe it's the nature of the medium, but it just seems a little silly to defend your business in fractured, abbreviated little snippets.
- jlgreco 14y agoIt might not be the best way, but it does seem plenty trendy. Also, assuming a more 'official' response is in the works, a tweet is still faster so both are probably a decent idea during a time-sensitive event like bad publicity.
- joezydeco 14y agoMusk can control who sees his tweets, he can't control who prints his press release. Putting the tweets out there ahead of time also changes the conversation's point-of-view. Now the public will demand answers from the NYT along with Musk while everyone waits for the data. Hell, he doesn't even need to publish the data for a while. Everyone can sit back and watch what the NYT does next.
- freyr 14y agoMaybe it's just because I don't use Twitter frequently, but an instance like this seems to highlight how ridiculous restricting yourself to 140 characters can be. You have something important to say, and you're forced to drop pronouns and abbreviate words and break your message into several pieces. Your response to the world reads like a rushed text I'd get from my little sister. To me, it just makes the whole thing feel somewhat petty. But that's probably just me, getting older.
- wahsd 14y agoActually, I think it is quite appropriate for the situation. It's a tool for immediate, tactical damage control. Long, arduous responses to accusations take just a long as the, in this case, article that made the accusation. For argument's sake, if the NTY journalist is a tool, Musk, Tesla, and, really, all of us have a lot riding on lies and manipulation be squashed as soon as they happen. On the other hand, if it's true, which would come out one way or another anyways, then maybe electric vehicles aren't really mature enough. I really hope that this guy gets canned if he wove a narrative that is deceptive and false. Too much is riding on the public impressions. That being said, there are, at least, two Tesla roadsters in my area and they don't seem to have a problem driving around. Am I the only that likes a good ol' throw-down! Put up or shut up, suckers.
- timdorr 14y agoThose same tweets say that a blog post refuting the review is forthcoming...