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Exactly what I thought, SEO should not have ever become a "thing" if Google did its job right.

• illuminate 14y ago
  "SEO should not have ever become a "thing" if Google did its job right." SEO will always be a "thing" as long as people are not always interested in providing relevant information. It will always be an asymmetric battle between people who want to prioritize their noise over useful signal.
  • pbhjpbhj 14y ago
    >SEO will always be a "thing" as long as people are not always interested in providing relevant information. // SEO is [also] about bridging the gap between machine-based abstraction of the data in your site and human searchers. Most of the on-page/on-site optimisations are simply ensuring that the SE can abstract the right information so that users searching for the content you're providing can find it. SEO will always be a thing as long as Googlebot fails to perfectly abstract the data content of a site and perfectly rank sites according to user needs.
    • illuminate 14y ago
      The discrepancy here is probably that "SEO" is mostly used as a pejorative versus the intentions you describe.