2 ms·

How will business cope with massive content inflation?

• richardjordan 14y ago
  People either pay for the content they consume with money, or surplus attention which you can redirect to other things via advertising & brand messaging. When a content consumer isn't prepared to pay more for your content than the attention required to consume it, the market rate for that content is - by definition - zero. Because so much content is created, and the barriers to creating it are so low, the imbalance of supply and demand is so great that the vast majority of content has a market value of zero. Unfortunately the content creators, used to a time of limited content supply and therefore an ability to make good money for that content, have not adjusted to this reality. There isn't likely to be an adjustment that lets them continue things as they were. What concerns me is the willingness of the major content publishers to throw their lot in with totalitarian governments in pushing solutions which enable censorship and remove control people have over their own devices. In reality this won't work as anything more than a stop gap for those industries (but hey, short term share price wins all arguments), yet will have the effect of letting the genie out of the bottle regarding the acceptance of the mechanisms for censorship and control.