"As our new CEO, Eric [Schmidt] wanted to control costs and to lay down the law his first day in Dodge. And I also wasn't surprised that Larry and Sergey hadn't

"As our new CEO, Eric [Schmidt] wanted to control costs and to lay down the law his first day in Dodge. And I also wasn't surprised that Larry and Sergey hadn't bothered telling him our marketing group wasn't like others he might have worked with, or, if they had, that he hadn't believed them. We nodded our heads and interjected, where we could, muttering amens and hosannas when he let us. He seemed to hear some of it. When we let him know that Google t-shirts were our biggest expense, he smiled approvingly. 'That's fine keep doing that. If someone likes our product enough to want to wear our brand, we should do everything we can to make it possible. And it's great for staff morale to have everyone decked out in the company logo.' He would soon be signing off on expenditures for preshrunk cotton in the seven-figure range... 'Why don't we have Google t-shirts for women?' Sergey demanded of me after a female visitor left the office with our standard extra-large men's t-shirt. He was as upset as I'd ever seen him. When a woman in France chastised him about American companies and their enormously oversized t-shirts that no French woman would wear, he insisted that we address the problem once and for all. I ordered women's shirts - more than I thought we could ever give away - but we couldn't keep them in stock. I didn't understand why they were so popular, given our limited female staff, until my cousin thanked me for the one I had sent her and added, 'They're quite see-through. Was that intentional?' -"I'm Feeling Lucky: The Confessions of Google Employee 59", Douglas Edwards, p221-222