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Disagree. Here is why: Advertising (online and offline) works by repetition. The more people learn about your offer, the more of them will buy. To promote your

Disagree. Here is why: Advertising (online and offline) works by repetition. The more people learn about your offer, the more of them will buy. To promote your offer from different angles you need a combination of offline and online advertising. There is no way around that. Online will continue to grow, but offline will not disappear. It will only evolve into more online tie-ins. Turning into what I call onfline advertising.

sahilpjain 14y ago
Good point. Though, I think that really works with physical goods. It definitely works with services (pointing at the massive box billboards) but online is still where you engage the service and the offline presence may become less and less relevant/necessary as more and more of your time is spent online.
- orangethirty 14y ago
  It works with all products. Haven't you seen the Angry Birds billboards, TV ads, etc? Or the Google Chrome campaign? Or maybe the avalanche of shoppers that walmart sends to customers both online and offline. Digital products still have a need to advertise offline in the same manner as physical products. Nowdays, it makes more sense to also market offline because fewer people do it.
  - sahilpjain 14y ago
    I'm not saying it doesn't work - just not sure it will remain as effective as it is today or as it was 5 years ago. I think the effectiveness will die down over the next few years. Repetition is definitely how ads succeed (convert). That said, being both offline and online is good (as you say). However, if more and more of your time is spent online (or a given company's target user's time), doesn't it make sense to create more repetition online? Through different online mediums? Search, display, retargeting (talk about repetition)...
pan69 14y ago
What you call onfline, agencies call Integrated. Typical advertising is divided into Above the Line, Below the Line and Through the Line and are typically concerned with offline (print, outdoor, television, etc). In the industry you refer to online advertising as Digital.
- orangethirty 14y ago
  Yes, good input. Its always good to have other knowledgeable people come in and explain industry terms.

sahilpjain 14y ago

Good point. Though, I think that really works with physical goods. It definitely works with services (pointing at the massive box billboards) but online is still where you engage the service and the offline presence may become less and less relevant/necessary as more and more of your time is spent online.

orangethirty 14y ago
It works with all products. Haven't you seen the Angry Birds billboards, TV ads, etc? Or the Google Chrome campaign? Or maybe the avalanche of shoppers that walmart sends to customers both online and offline. Digital products still have a need to advertise offline in the same manner as physical products. Nowdays, it makes more sense to also market offline because fewer people do it.
- sahilpjain 14y ago
  I'm not saying it doesn't work - just not sure it will remain as effective as it is today or as it was 5 years ago. I think the effectiveness will die down over the next few years. Repetition is definitely how ads succeed (convert). That said, being both offline and online is good (as you say). However, if more and more of your time is spent online (or a given company's target user's time), doesn't it make sense to create more repetition online? Through different online mediums? Search, display, retargeting (talk about repetition)...

pan69 14y ago

What you call onfline, agencies call Integrated. Typical advertising is divided into Above the Line, Below the Line and Through the Line and are typically concerned with offline (print, outdoor, television, etc). In the industry you refer to online advertising as Digital.

orangethirty 14y ago
Yes, good input. Its always good to have other knowledgeable people come in and explain industry terms.