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Why we've decided to stop producing TNW Magazine for Android
- nicholassmith 14y agoInteresting, and sensible decision that they unsurprisingly got pummelled for.
- Tichy 14y ago"“You make a beautiful magazine for the iPad, and then you dumb it down for Android’. That meant removing movies, sound, interactivity and content." Interesting, I wasn't aware that Android devices can't play movies or sound, and don't react to touch.
- kleiba 14y agoDon't worry about it, this article is obvious Apple-fanboism combined with Android FUD. (And I say that without any emotion attached, as I own neither Apple nor Android devices.)
- sabret00the 14y agoEssentially anything that mentions fragmentation is about spreading FUD. Let's not forget that you can limit your app/mag/etc to any devices you want. It's disappointing as the TNW are fairly reputable.
- taligent 14y ago> Essentially anything that mentions fragmentation is about spreading FUD. I am going to assume by this statement that you've never worked on an Android project before. I work for an enterprise company with lots of Android apps and fragmentation is very much real. The HTC Desire and Samsung Galaxy S3 are both very popular and still being sold today. It is extremely difficult (borderline impossible) to make one decent app run on both. You have to build two apps.
- bnr 14y agoWhat differences between the Desire and S3 were causing you problems? Screen size/resolution? API versions? I have developed and tested apps that run just fine on both of these devices. No different builds, not even different layouts. You're right, fragmentation is real, but it is not an unsolved problem in the Android world.
- noptic 14y agoFragmentation is.. ...10% bad luck. You are stuck and there is nothing you can do ...90% bad planning. And THIS is why you use abstraction.
- scott_w 14y agoI think this is because a lot of the content was downloaded from iTunes, and they just didn't have the infrastructure to support that on Android.
- fpgeek 14y agoIndeed. One wonders how their interest and monetization would have gone if they'd partnered with Amazon or Google for content on Android instead of pointing at iTunes.
- gilgoomesh 14y agoThe exact H.264 profile supported by different devices varies greatly -- it is not an issue with Android the OS but with the range of different devices in the Android ecosystem. With only a few iOS devices, you can test them all with your encoded media (in fact most media encoders have presets for iOS devices) and offer encodings that support all devices. This simply isn't possible with Android. Either you lower the quality (because your video must all be H.264 Baseline 3 for compatibility) or you'll simply get pockets of oddball devices that can't play media (because they don't support the entire set of Main or High profile video features). Additionally, the magazine is probably using HTTP Live Streaming to handle media (the ideal protocol for streaming to iOS devices). While Android technically supports this in Android 3 and 4, there are differences in supported features. Specifically, most of the features in version 3 of HTTP Live Streaming (which came out in iOS 5) -- including multiple audio tracks, closed captions, frame based indexes and more -- are not supported in Android.
- sspiff 14y agoYou make an interesting point. Would it not be possible though, to host multiple encoding profiles on a server somewhere, and have the device download the best match for its screen and decoding capabilities?
- josephlord 14y agoI'm sure it is possible. I'm not sure it is worthwhile/profitable to manage, support and test such a set up.
- noptic 14y agoAs far as I can renember this is a core feature of HTML5 video support: http://en.wikipedia.org/wiki/HTML5_video#Multiple_sources http://en.wikipedia.org/wiki/HTML5_video#Multiple_sources
- pbhjpbhj 14y agoPresumably then they still want to add a purchasing scheme on to the audio/video, I'm guessing that's already embedded in Apple's offering. E.g. look at https://itunes.apple.com/gb/app/id481037450?mt=8&src=af&affId=2064962 https://itunes.apple.com/gb/app/id481037450?mt=8&src=af&..., they have music tracks that you can play (see example pages on horizontal scroll section); presumably you can click-through and buy them somehow?
- sabret00the 14y agoThis is actually pathetic reading. > “You make a beautiful magazine for the iPad, and then you dumb it down for Android’." and then you read > "we pick movies from the iTunes store" So essentially, it was about being lazy in the first place and opting for a close ecosystem.
- Breakthrough 14y agoAgreed. They could, you know... Try to find a proper cross-platform solution. I also love their logic here: "To give you some insight in how little uptake we saw on Android here are some statistics: for every Android user that downloads an Android magazine we have 80 iOS downloads." Which is funny, because it's also possible that the Android/WP users are just going to http://thenextweb.com/magazine/ http://thenextweb.com/magazine/ instead of downloading a dedicated application to provide "movies, sound, interactivity and content"... Last I checked, my web browser is fully capable of providing all of that already.
- taligent 14y agoBut iOS users could be using the web version as well ? So it really doesn't seem that you're in a position to be questioning someone else's logic.
- deleted 14y ago[deleted]
- rimantas 14y ago> Last I checked, there isn't 80 times as many iOS devices > as there are Android Indeed. But even in web usage iOS devices lead by large margin.
- sbuk 14y agoTo finish off you hand-picked quotes "Producing for Android meant that we had to redo all that work because all our content was restricted to the iOS platform..." So it looks like they weren't being 'lazy' at all, rather it's about Android users, for whatever reason, being unwilling to download the magazine. Downloads in the region of 80:1 in iOS favour illustrate the issue precisely.
- speeder 14y agoI think it is rather interesting that diskmags now are mainstream stuff
- bane 14y agoSooo....it sounds like they have a serious tooling problem, any recommendations on what they should be using either on Android or for cross platform publishing? side comment: the oddity of a site called "the next web" focused on dragging the paper magazine format onto a digital platform cannot be overstressed, what's wrong with their great website that people need a magazine app?
- dragonbonheur 14y agoMaybe Unity, even though it's a game engine it should be able to do everything a multimedia diskmag is supposed to do.
- voltagex_ 14y agoIt's a long time since I've heard the word "diskmag". Off to scene.org!
- leoedin 14y agoCertainly a sensible decision for their usage, but it's worth noting that pretty much all the reasoning (apart from the fact nobody on Android actually downloads the thing) is only an issue because they're moving from the iPad to Android. None of the technical reasons given are actual issues with Android, they're just differences between iOS and Android. If you published a magazine solely on Android and tried to move it across to iOS you'd have the same issues (unless you found a functional platform-agnostic media store, which may or may not exist). They are of course completely justified to stop producing an android version. Not many people used it, and I don't doubt that there's a lot of work converting between the two. Why is there a lot of work? Because the starting point is an iOS specific magazine design, not because Android is inherently limited.
- easytiger 14y ago> they're just differences between iOS and Android. Lots of them (the main ones) are issues with the prop product they use for targeting android
- pbhjpbhj 14y agoIt's the whole "optimised for IE5" thing all over again. Once you've got in the boat of single platform optimisation (using Apple Computers store for video and music integration in this case) then moving to something that is platform agnostic is hard. It's an interesting case study though, that it's costing they're losing money (I think that's what they're saying) by creating for the diversity of the Android platform. Would be nice to see the figures.
- Tichy 14y agoI think the maker of the software they use to product their magazine should solve that for them eventually.
- RexRollman 14y agoTo me, the biggest problem is "magazines as apps". Magazines should be in a common file format that won't lock you in to a particular platform.
- dsr_ 14y agoHow do I upvote this eleventy times? "Magazines" are a specific form for delivering content that evolved out of the technological limitations of paper printing, the economics of delivery, and the whim of the market. Delivering them on floppy disks was tried, didn't work. Delivering them on CDs was tried, didn't work. These days, most magazines have web sites -- in some cases, the paper appendix has withered away, or is not as current as the online version. That's as it should be. It's nice that they were experimenting with bundling their magazine up as an app, but unless they have a focus aligned with the delivery platform (i.e. MacUser being distributed through the Mac OS X store, iTunes Music Review via the obvious) there's no good reason to do it that way.
- dendory 14y agoWe solved this problem many years ago with PDF.
- cytzol 14y agoDo PDFs scale to mobile phone sizes? I've tried reading PDFs on my phone and it's possible, but not a pleasant experience.
- petercooper 14y agoNo, PDF is basically digital 'paper.' However, publisher-end tools and workflows can produce multiple PDFs from the same content for different form factors. HTML5 and related technologies probably have the most promise in this sector though due to the large amount of cross-device styling and customization that can be done with CSS3 and JavaScript.
- pi18n 14y agoPDF's don't even work well on my Kindle, let alone my phone. Half of the PDF's I have for research are taller than my screen at a readable size, but inexplicably two-column. PDF is not the ultimate solution to portable documents.
- zizee 14y agoSee previous discussion: http://news.ycombinator.com/item?id=4991267 http://news.ycombinator.com/item?id=4991267
- nyar 14y agoYou lost me at "See, we pick movies from the iTunes store that people can download right to their iPads. We pick music the same way and books too." I chuckled and closed the tab when I read that. Consider not relying on proprietary methods of content delivery if you want interoperability.
- sspiff 14y ago> But even then we had to deal with frequent crashes, a less intuitive interface and a platform that is even more fragmented than iOS. Frequent crashes? Sounds more like an issue with the app than the platform. You can develop unstable code anywhere. The remark about Android being "less intuitive" is also a classic among Apple fans, but I don't really understand why people keep saying this. It's just not true anymore.
- sbuk 14y agoWhich conveniently ignores the 80:1 download ratio. That's the damming figure. Edit: re your second point. How frequently do you uses both platforms? Personally, I use both extensively everyday. TNW have a point.
- bornhuetter 14y agoAccording to the article, for the Android version, they removed "movies, sound, interactivity and content", and the app frequently crashes. Is anyone really surprised that not many people used it? From the article, it's pretty clear that they failed to make a decent Android version, nobody used it, so they gave up.
- sspiff 14y agoI'm not contesting the 80:1 ratio (although bornhuetter makes some good points against this argument as well.) I'm contesting their Android-bashing on ease-of-use and technical merits. I use and have used an Android phone and an iPod touch for the past 4 years.
- sbuk 14y agoI take the points, but with a caveat. The overriding issue here is one of signal to noise and it isn't a simple proble to fix with the pervading attitude exhibited in this thread overall. It'd be interesting to know exactly how much demand there was from Android users. We see stories that are similar to this reasonably often. The trouble is that the discussions are way too emotive. Reasons put forward are generally dismissed as "FUD" or "fanboys", with emotional response always seeming to block rational discussion. Until we get pas this, we won't get beyond where we are.
- bornhuetter 14y agoSounds like they have a team of iOS developers who created a very platform specific app, and don't want or know how to port it to other platforms. They created a half-assed Android effort and didn't bother advertising it properly. Now, instead of doing a proper job, they have just abandoned all cross-platform development? That's very short sighted.
- diminish 14y agoand expectedly they will stop ios app magazines sooner or later too and move completely to the web,,,,,
- pbhjpbhj 14y agoIs this the case, cause from the article it sounds like they failed to compromise (I'm thinking pixel perfect design vs fluid?) to accomodate the diversity of Android forms but that they had managed to create a product but not one that was working financially? It's not something I use, are there examples of similar magazines that are profitably managing a media-rich cross-tablet presentation.
- sirwitti 14y agoSo, they are telling us that you can't buy iTunes movies and songs on android devices. Of course android sucks because of this lack. Why does this remind me of Microsoft and IE aroun d 10 years ago? Oh yeah, it's because there's a monopoly and people complain why not everything is working the same way as it does in the proprietory counterpart.
- jiggy2011 14y agoAm I missing something, or would a magazine not be simpler just to publish as HTML?
- hboon 14y agoTop 2 reasons: 1. in-app purchase for subscription with users that already have a card on file 2. better control of content and performance I don't think they did particularly well with (2). "Our Choice" by http://pushpoppress.com/ourchoice/ http://pushpoppress.com/ourchoice/ and Alice in Wonderland (http://www.youtube.com/watch?v=gew68Qj5kxw http://www.youtube.com/watch?v=gew68Qj5kxw) is much closer.
- ry0ohki 14y agoI've had this same experience several times when doing cross platform app dev. Even though Android supposedly has a majority marketshare now, iOS downloads/users are usually at least 2:1, if not a more crushing 8:1 or 12:1. It's unclear to me if it's just because Android users use their devices different (and get less apps), if it's because the app market doesn't lend itself to finding apps, etc... The exact same cycle always repeats: 1) Release iOS first 2) Get lots of angry Android complaints 3) Release Android 4) Get a trickle of users. (I know you may be thinking, well you released to iOS first so your app probably isn't at good on Android, but we've tried it the other way around as well)
- cageface 14y agoAndroid is now globally around 4:1 or more to iOS but only about 40% of those Android users are running 4.x and I strongly suspect those are the users that actually download apps so in terms of userbase the two platforms are really pretty close to the same from the point of view of the app developer.
- jrabone 14y agoEchoing one of the comments, as an Android user I never use the app store for magazines; only Google Currents. I'd probably pay for content I care about, if there was a mechanism for doing so, but I won't install anything else. Why should the content be a seperate app, anyway? If it's just for crapware purposes, then good riddance!
- craig552uk 14y agoWalled gardens. sigh