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The most interesting part of the story, to me, is that none of the links have rel="nofollow." I wonder how much of this is motivated by SEO.
by sandofsky 14y ago
The most interesting part of the story, to me, is that none of the links have rel="nofollow." I wonder how much of this is motivated by SEO.
- joshschreuder 14y agoI would think it's pretty common that news sites don't nofollow links (indeed, a quick scan of some other Atlantic pages says they don't). If they don't do it normally, why would they do it especially if the point is to advertise Scientology?
- sandofsky 14y agoWithout nofollow, the Atlantic is effectively telling Google that the links in this paid advertisement are as authoritative as their organic links by objective journalists. Deliberate or not, I think it conflicts with Google's feelings about paid link placement.