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When you skip a commercial on your DVR that ad has already been paid for. That content provider has been paid. When you block an ad on the web it's not being c
by dmsinger 14y ago
When you skip a commercial on your DVR that ad has already been paid for. That content provider has been paid.
When you block an ad on the web it's not being counted as an impression and the content provider is not being paid (if CPM).
They're very different in terms of money-flow. It doesn't mean devaluing an advertiser is better, but they're two different outcomes, even if it just means "no ads" to user/viewer.
- suresk 14y agoMore importantly - each incremental user costs the website operator money, but this isn't the case for broadcast content.
- chii 14y ago> When you block an ad on the web it's not being counted as an impression and the content provider is not being paid (if CPM). it depends on how the ad is actually served, but i would assume that a smarter adblocking tool would "fake" the ad request, so that an ad provider would not be able to tell the difference between a user seeing the impression or not.