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Apple “genius” has been to accept their plan A failed (the original Apple Intelligence), and instead of doubling down, let the others explore the space, then of
by dgellow 27d ago
Apple “genius” has been to accept their plan A failed (the original Apple Intelligence), and instead of doubling down, let the others explore the space, then offer a good interface (I say that, I haven’t seen if it’s actually good).
So many other actors in the industry would have just doubled down and follow the race to the bottom
- bel8 27d agoGenius would have been for Apple to get Siri in a better state after so many years. This looks more like a participation medal, if at all.
- dgellow 27d agoThey didn’t invest in Siri and became the most valuable company in history. I don’t think Siri being better would have mattered much to be honest. Not joining the financial black hole that is AI training seems to have benefited them well so far. But yes, it’s definitely a case of failing upwards. Adding quotes around “genius” as it seems you misunderstood what I meant
- bel8 27d ago> They didn’t invest in Siri... What makes you think that? They insisted on Siri for so long and even made a big deal of Apple Intelligence in WWDC. Then Apple threw the towel and waved the white flag with regards to Siri and replaced their efforts with third party AI.
- dgellow 27d agoBecause Siri didn’t seem to change over time. If they worked on it over the past decade it’s not to the point where it was visible to users.
- Danox 27d agoWhat a way to go falling upward with Apple Silicon, five Operating systems, and five ecosystems. In comparison to their competition who are all currently burning billions of dollars. Their advantage is they are the last vertical computer from the 1980's. One problem they do have memory will need to come in house.
- sicktriple 27d agoMeh, AI is deep in it's diversification stage -- there are soooooooo many players in the game right now and basically one maybe two will survive once the dust settles. All these frontier labs are fighting tooth and nail to be the one left standing. Apple is making a measured approach saying "hey, we're probably not going to be the Google of AI, but the smartest thing for us to do is to put infrastructure in place so that once there is a contraction (which there will be, think the search engine landscape in the 2000s) we're relatively ahead for relatively little effort/cost."
- Grombobulous 27d agoI imagine that Google assistant only makes money for Google because they’re an advertising company. Alexa loses money for Amazon and it’s becoming more gated to Prime subscription features as a result. Amazon thought everyone would be buying stuff with their voice and that future never panned out. It turns out that voice assistants aren’t all that important. Customers aren’t willing to pay for them and they’re more of a nice to have convenience feature.
- deleted 27d ago[deleted]
- juiceland 27d ago>This looks more like a participation medal, if at all. This would be insulting if it even mattered. Apple has fumbled AI while having record breaking quarterly profits. The market does not care.
- sublinear 27d agoI don't know why you're getting downvoted. You're spot on. Almost everyone developing their own AI is doomed to fail. I would not be surprised that when the dust settles, Microsoft CoPilot and Google Gemini will be left standing while OpenAI and Anthropic fade away. They will get what they need and then throw them away. "Embrace, extend, extinguish" is the same playbook for decades, and you can only do that when you make money. Yes, making money still matters and post-capitalism is a big fat lie.
- Danox 27d agoI don't think Nadella will survive Copilot if it isn't a roaring success.
- sublinear 27d agoCopilot is part of the enterprise suite, so like everything else Microsoft does in that regard it's never been anything but a roaring success by its own definition. Of course that's relative to how these kinds of things are used, but it really does get used. It might be the best feature of MS Teams. Copilot is the cockroach of corporate AI. It ain't going nowhere.
- notatoad 27d agomaybe wait until their plan B succeeds before calling it genius. all we know so far is that plan A has failed.
- dgellow 27d agoIt’s a very low risk and low effort plan, even if it fails it’s fine. To be contrasted with all the AI players accumulating costs and risks for the AI rollout
- fennecbutt 27d agoSo basically do what they have always done for decades? Apple Intelligence was an outlier in how they historically operate. I mean they literally just put out a folding phone after waiting what, a decade, for others to perfect it first.
- dgellow 27d agoYep. I will never understand why none of their competitors follow that strategy. It’s good we have first movers ready to take some risk Apple has shown over and over again how well their approach to product works. Wait for the market to be discovered and the technology to mature, then enter with a clear vision and high quality product
- Danox 27d agoHow can you perfect it when you don't have control of an effective in house operating system or in house chip design. When the dust settles Apple will be number 1 or 1A and number 1 in hardware/software integration.
- fennecbutt 27d agoAre you serious. As a left handed person apparently I'm like a witch or something and can't use Apple's folding phone anyway. You call that perfect? And by your logic where do you draw the line. Apple do not have control over TSMC's internal processes. Or Samsung who make the display for them. So your statements reek of culty faff than objective truths.