3 ms·
People on HN are, of course, going to pretend that moving from Michael Jordan to Dylan Mulvaney and whoever that overweight "Own The Floor" lady aren't a huge d
by spiderice 2mo ago
People on HN are, of course, going to pretend that moving from Michael Jordan to Dylan Mulvaney and whoever that overweight "Own The Floor" lady aren't a huge downgrade. Wearing Nike became kind of embarrassing.
- anon48293 2mo agoI certainly won’t be wearing Nike anymore because of it. I’m clearly not the target audience.
- kenjackson 2mo agoHonestly, I suspect most people will have no idea about these ads. I know I don’t.
- hyperlinerapp 2mo agoMaybe if you were hiding under a rock. Even Jaguar was tremendously impacted by their woke ads.
- kenjackson 2mo agoMaybe I have been. And how was Jaguar impacted? I haven’t seen a Jaguar ad in a decade, and almost as long one of their cars.
- hyperlinerapp 2mo ago[flagged]
- rsynnott 2mo agoJaguar implemented a fairly radical change to their product line, getting rid of all their existing cars, and announcing, but not actually releasing, a new car. As a result, they do not currently sell cars (which, ah, explains the drop in sales that the person you're replying to is going on about); they'll release a new car next month. This is a fairly extreme tactic, but honestly maybe better than just waiting to die, as they had previously been doing. They also made an ad which a lot of the likes of Musk got very pissy about, for reasons I'm not entirely clear on. Some right wing internet weirdos have claimed that Jaguar's reduction in sales is due to the ad, as opposed to the fact that, just to reiterate, you cannot buy a new car from Jaguar today, because they no longer manufacture any of the cars that they used to sell. This is obviously an extremely stupid claim, but then "extremely stupid" is kinda the far-right twitterati's _thing_.
- hyperlinerapp 2mo agoIf you are not entirely clear on the reasons, look for the ad and you will become entirely clear instantly!
- rsynnott 2mo agoI mean, you say "even Jaguar". Jaguar has essentially been a dead brand walking for well over a decade. They're currently trying a fairly radical reorientation, which, well, hard to see it _working_, but probably beats just shutting it down, which is probably where it was otherwise heading. You mention sales plummeting. This is, ah, unsurprising; Jaguar currently doesn't really sell cars (they stopped making the old ones late last year, and the new one doesn't launch til next month). This is a company with an obsolete product line which nobody wants dispensing with it in favour of a new product which they think people might want.
- MarkWayneNewton 2mo agoA normal well adjusted person would be embarrassed to wear any advertising.