2 ms·

I'll give you the strategy that works for me. Do NOT talk about privacy, E2EE, or any of that. To regular people, "privacy" has negative value, so even if they

I'll give you the strategy that works for me. Do NOT talk about privacy, E2EE, or any of that. To regular people, "privacy" has negative value, so even if they wanted something, your talk of private communication and not being scanned by data brokers and governments will make them want it less. So what to do then? I present Signal as a novelty and focus on one single feature: "hey, video calls work much better than WhatsApp! Try it out!" Bam, instant download.

duskdozer 14d ago
Why do you say negative? My impression is that it has zero value to them.
- deleted 13d ago
  [deleted]
- sebastiennight 11d ago
  "zero value" would be neutral. Eg, if you tell someone, "Try DuskDozerIM, let's message on there! I like this thing where doubletapping the emojis plays a fun random little animation". Then maybe this is "zero value" to them and their response would be "whatever, sure, let's try it". What I'm saying is if you go, "Try DuskDozerIM, let's message on there! It's private and secure, the government and large ad companies and data brokers can't read your messages and harvest your data" then you evoque a feeling of suspicion (negative value) and their response will be "look, I already have like a thousand apps, I don't really want one more". One additional way you can confirm this hypothesis is that almost everybody has given WhatsApp access to { all contacts ; all notifications ; all permissions } but if you sell them Signal with the "privacy/security" angle and watch them install it, you will notice they hesitate for a sec and then reply "no" to contacts, notifications and permissions, as if they're suddenly trying to inhabit the conspiracy-theorist-cum-privacy-activist mindset. Which they're uncomfortable with, and don't like. Negative value.

2 ms·

I'll give you the strategy that works for me. Do NOT talk about privacy, E2EE, or any of that. To regular people, "privacy" has negative value, so even if they

by sebastiennight 14d ago

duskdozer 14d ago
Why do you say negative? My impression is that it has zero value to them.
- deleted 13d ago
  [deleted]
- sebastiennight 11d ago
  "zero value" would be neutral. Eg, if you tell someone, "Try DuskDozerIM, let's message on there! I like this thing where doubletapping the emojis plays a fun random little animation". Then maybe this is "zero value" to them and their response would be "whatever, sure, let's try it". What I'm saying is if you go, "Try DuskDozerIM, let's message on there! It's private and secure, the government and large ad companies and data brokers can't read your messages and harvest your data" then you evoque a feeling of suspicion (negative value) and their response will be "look, I already have like a thousand apps, I don't really want one more". One additional way you can confirm this hypothesis is that almost everybody has given WhatsApp access to { all contacts ; all notifications ; all permissions } but if you sell them Signal with the "privacy/security" angle and watch them install it, you will notice they hesitate for a sec and then reply "no" to contacts, notifications and permissions, as if they're suddenly trying to inhabit the conspiracy-theorist-cum-privacy-activist mindset. Which they're uncomfortable with, and don't like. Negative value.