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That's good to hear. My numbers were from some retailers I knew. Their biz must have been pretty skewed towards the holiday. Thanks for digging out that report!
by corysama 14y ago
That's good to hear. My numbers were from some retailers I knew. Their biz must have been pretty skewed towards the holiday. Thanks for digging out that report!
- dalke 14y agoYou may have heard them say "profit", and not "sales." Figure that those two months are 10% higher sales than the rest of the year (19%-17%=2%, and 2/16=12.5%), and that expenses are averaged out over the year while revenue is more seasonal. If normal profit is 5%, then 10 months at 5% and two months at 15% gives 30/(50+30) = 40% of the profit is made during November/December. Or, if it's break-even during 10 months, with $100 million in revenue and expenses, while during November/December it's $101 million in revenue and $100 million in expenses, then the entire yearly profit of $2 million is made during those two months. Although that's only 4/1200 = 0.3% of gross.