> The underlying product, the model keeps improving and therefore increases its value. I think this is true, but a customer's willingness to spend is based on

> The underlying product, the model keeps improving and therefore increases its value. I think this is true, but a customer's willingness to spend is based on _perceieved_ value, not actual value. For many companies, the _perceived_ value of AI has been trending down as internal projects fail and cost skyrocket, even as models on paper improve.