3 ms·

I always thought these corporate naming deals for stadiums were gross. I remember when Canadian stadiums had names like "The Coliseum" and "The Skydome" instead

I always thought these corporate naming deals for stadiums were gross. I remember when Canadian stadiums had names like "The Coliseum" and "The Skydome" instead of "The Roger's Center".

sandworm101 1mo ago
"BC Place" is still BC Place. It was the only World Cup venue that didn't have to hang drapes over its real name.
walthamstow 1mo ago
Wait til you see the names of the actual teams in the Japanese baseball league.
- Azurealistic 1mo ago
  Any examples?
  - filoleg 1mo ago
    They basically embed company names directly into team names. Here is a couple of examples: Fukuoka Softbank Hawks and Hokkaido Nippon-Ham Fighters.
  - haunter 1mo ago
    Most of the NPB teams are corporate owned and named - Chunichi Dragons > Chunichi Shimbun (news corporation) - Hanshin Tigers > Hanshin Electric Railway - Tokyo Yakult Swallows > Yakult Honsha (yes, the probiotic milk beverage company) - Yokohama DeNA BayStars > DeNA (ecommerce/mobile games/online services) - Yomiuri Giants > Yomiuri Shimbun (media conglomerate) - Chiba Lotte Marines > Lotte Holdings (related to the South Korean Lotte Corporation mostly known for their confectionery and ice creams) - Fukuoka SoftBank Hawks > SoftBank (I think everyone knows them on HN) - Hokkaido Nippon-Ham Fighters > Nippon Ham (food processing) - Orix Buffaloes > Orix (investment banking) - Saitama Seibu Lions > Seibu Railway - Tohoku Rakuten Golden Eagles > Rakuten (I think everyone knows them on HN) But that's not a Japanese only thing, the Korean (KBO) and Taiwanese (CPBL) baseball leagues are the same Kia Tigers, KT Wiz, LG Twins, Lotte Giants, Samsung Lions CTBC Brothers, Rakuten Monkeys, Uni-President 7-Eleven Lions, Fubon Guardians And not even a baseball thing only the football teams in the region are the same
- masfuerte 1mo ago
  This Indian cricket team is splendidly named: https://en.wikipedia.org/wiki/Pune_Warriors_India https://en.wikipedia.org/wiki/Pune_Warriors_India
- inopinatus 1mo ago
  Real pro cycling teams: SmartStop-Mountain Khakis p/b Jittery Joe's Bodysol EuroMillions Pôle Continental Wallon https://en.wikipedia.org/wiki/UCI_WorldTeam#2026 https://en.wikipedia.org/wiki/UCI_WorldTeam#2026 for this year's crop of linoleum manufacturers, insurance firms, and sportswashing petro-states.
  - noitpmeder 1mo ago
    I mean F1 teams are literally named directly after their corporate owners too (who are not necessarily the ones designing the engines/...) and people seem to love that.
    - walthamstow 1mo ago
      One German football team is named after a pharmaceuticals multinational. (A special case, it was the workers team for the Bayer plant, like Woolwich Arsenal or 'Locomotiv' of many Slavic cities)
      - sofixa 1mo ago
        At least that one started as a worker's club. The worse offender is named after an energy drink.
  - tokai 1mo ago
    Those two teams are/were not professional. Not that you are wrong about naming conventions.
c0balt 1mo ago
E-Sports teams are still the funniest here. From Shopify Black/Rebellion Gold to T1.
mzajc 1mo ago
They remind me of the "Brought to You by Carl’s Jr" scenes from Idiocracy: https://www.youtube.com/watch?v=IAM1rSObk4c https://www.youtube.com/watch?v=IAM1rSObk4c
- noitpmeder 1mo ago
  Brought to you by a burning desire to serve supremely my own interests.
- gizajob 1mo ago
  Year of the Depend adult undergarment.
haunter 1mo ago
Lower league european football kits are my favourite, there is a team behind the ads https://files.catbox.moe/a3fxhw.webp https://files.catbox.moe/a3fxhw.webp https://files.catbox.moe/0op34u.jpeg https://files.catbox.moe/0op34u.jpeg
- skrebbel 1mo ago
  My favourite is MAC³PARK Stadium, the home of FC Zwolle in Zwolle, the Netherlands. It is named after MAC³PARK, a collection of extremely boring business parks (ie office buildings in an industrial zone). The business parks in question are in nowhere near Zwolle (for Dutch standards).
- dylan604 1mo ago
  That's the closest to Nascar I've seen yet. At the same time, I'm still a fan for the idea that elected officials should be forced to wear their sponsor's logos on their suits like this as well.
  - avidiax 1mo ago
    There would be a bunch of Super PACs with a fabric swatch as a logo.
sofixa 1mo ago
I get why they do it, but at the very least it should be "sponsor name real name", not "sponsor name generic description of arena". Spotify Camp Nou is annoying and worse than Camp Nou, but at least there is some soul and belonging. "Spotify Arena" would have been disgusting and empty. It always boggles my mind when fans say "so and so at the AT&T stadium"... Until a new sponsor comes in.
- dylan604 1mo ago
  >so and so at the AT&T stadium In at least one town with a stadium of that name, most people do not refer to it by that name. Instead, it is referred to as Jerry's World for the owner of the franchise. Concert venues are another naming rights area that is confusing. There's one in particular that has had its name changed so many times that I do not know what it is currently called. Instead, it is often referred to by the original sponsor by pretty much anyone of a certain age. Even if you call it the older name to younger people, they know which venue. Some names stick.
- rascul 1mo ago
  Capital One Arena is the current name for where the Washington Capitals play at home so that's an example that kind of works.
larusso 1mo ago
Yes. Or in case of Berlin where whole places and other places get renamed when the sponsor changes. O2 Arena -> Mercedes Benz Arena -> Uber Arena. Even other locations around it changed as well as the plaza name.
- Tomte 1mo ago
  And when a FIFA world cup is hosted the stadium gets renamed for the duration if the stadium‘s sponsor isn‘t a FIFA sponsor.
tokai 1mo ago
I much rather have corporations waste money funding sports that some people enjoy, than wasting it on commercial campaigns that does nothing but burn money and steal our attention.
- deleted 1mo ago
  [deleted]
jryle70 1mo ago
It's easy to say behind the comfort of the keyboard. For a sport team to exist and survive, there are only a few options: - Charge the fans more, revolt guaranteed, "forgetting the root, ungrateful" and all that. - Merchandise. Now teams change jersey every year -- with home, away, 3rd jerseys. Game, practice, and many more variations. - Beholden to the leagues. Premier League is prime example, or for a scandal see European Super League. - Advertising. Well, you know how HN hate advertising. - Sell out to the highest bidders. Red Bull, private equity (Liverpool, Arsenal, etc.) - Find a sugar daddy. Oligarchs or nation states (Roman Abramovich's Chelsea, Manchester City, Paris Saint Germain, Newcastle) Pick the least evils.
- barbazoo 1mo ago
  The stadium isn't owned by any team playing there isn't? https://en.wikipedia.org/wiki/Allianz_Arena https://en.wikipedia.org/wiki/Allianz_Arena Also, FCB posts and annual profit of about €30m. They're not poor. https://footballfinancelab.com/bayern-munich-financial-report-2024-25-record-revenue-analysis/ https://footballfinancelab.com/bayern-munich-financial-repor...

I always thought these corporate naming deals for stadiums were gross. I remember when Canadian stadiums had names like "The Coliseum" and "The Skydome" instead of "The Roger's Center".

sandworm101 1mo ago

"BC Place" is still BC Place. It was the only World Cup venue that didn't have to hang drapes over its real name.

walthamstow 1mo ago

Wait til you see the names of the actual teams in the Japanese baseball league.

Azurealistic 1mo ago
Any examples?
- filoleg 1mo ago
  They basically embed company names directly into team names. Here is a couple of examples: Fukuoka Softbank Hawks and Hokkaido Nippon-Ham Fighters.
- haunter 1mo ago
  Most of the NPB teams are corporate owned and named - Chunichi Dragons > Chunichi Shimbun (news corporation) - Hanshin Tigers > Hanshin Electric Railway - Tokyo Yakult Swallows > Yakult Honsha (yes, the probiotic milk beverage company) - Yokohama DeNA BayStars > DeNA (ecommerce/mobile games/online services) - Yomiuri Giants > Yomiuri Shimbun (media conglomerate) - Chiba Lotte Marines > Lotte Holdings (related to the South Korean Lotte Corporation mostly known for their confectionery and ice creams) - Fukuoka SoftBank Hawks > SoftBank (I think everyone knows them on HN) - Hokkaido Nippon-Ham Fighters > Nippon Ham (food processing) - Orix Buffaloes > Orix (investment banking) - Saitama Seibu Lions > Seibu Railway - Tohoku Rakuten Golden Eagles > Rakuten (I think everyone knows them on HN) But that's not a Japanese only thing, the Korean (KBO) and Taiwanese (CPBL) baseball leagues are the same Kia Tigers, KT Wiz, LG Twins, Lotte Giants, Samsung Lions CTBC Brothers, Rakuten Monkeys, Uni-President 7-Eleven Lions, Fubon Guardians And not even a baseball thing only the football teams in the region are the same
masfuerte 1mo ago
This Indian cricket team is splendidly named: https://en.wikipedia.org/wiki/Pune_Warriors_India https://en.wikipedia.org/wiki/Pune_Warriors_India
inopinatus 1mo ago
Real pro cycling teams: SmartStop-Mountain Khakis p/b Jittery Joe's Bodysol EuroMillions Pôle Continental Wallon https://en.wikipedia.org/wiki/UCI_WorldTeam#2026 https://en.wikipedia.org/wiki/UCI_WorldTeam#2026 for this year's crop of linoleum manufacturers, insurance firms, and sportswashing petro-states.
- noitpmeder 1mo ago
  I mean F1 teams are literally named directly after their corporate owners too (who are not necessarily the ones designing the engines/...) and people seem to love that.
  - walthamstow 1mo ago
    One German football team is named after a pharmaceuticals multinational. (A special case, it was the workers team for the Bayer plant, like Woolwich Arsenal or 'Locomotiv' of many Slavic cities)
    - sofixa 1mo ago
      At least that one started as a worker's club. The worse offender is named after an energy drink.
- tokai 1mo ago
  Those two teams are/were not professional. Not that you are wrong about naming conventions.

c0balt 1mo ago

E-Sports teams are still the funniest here. From Shopify Black/Rebellion Gold to T1.

mzajc 1mo ago

They remind me of the "Brought to You by Carl’s Jr" scenes from Idiocracy: https://www.youtube.com/watch?v=IAM1rSObk4c https://www.youtube.com/watch?v=IAM1rSObk4c

noitpmeder 1mo ago
Brought to you by a burning desire to serve supremely my own interests.
gizajob 1mo ago
Year of the Depend adult undergarment.

haunter 1mo ago

Lower league european football kits are my favourite, there is a team behind the ads https://files.catbox.moe/a3fxhw.webp https://files.catbox.moe/a3fxhw.webp https://files.catbox.moe/0op34u.jpeg https://files.catbox.moe/0op34u.jpeg

skrebbel 1mo ago
My favourite is MAC³PARK Stadium, the home of FC Zwolle in Zwolle, the Netherlands. It is named after MAC³PARK, a collection of extremely boring business parks (ie office buildings in an industrial zone). The business parks in question are in nowhere near Zwolle (for Dutch standards).
dylan604 1mo ago
That's the closest to Nascar I've seen yet. At the same time, I'm still a fan for the idea that elected officials should be forced to wear their sponsor's logos on their suits like this as well.
- avidiax 1mo ago
  There would be a bunch of Super PACs with a fabric swatch as a logo.

sofixa 1mo ago

I get why they do it, but at the very least it should be "sponsor name real name", not "sponsor name generic description of arena". Spotify Camp Nou is annoying and worse than Camp Nou, but at least there is some soul and belonging. "Spotify Arena" would have been disgusting and empty. It always boggles my mind when fans say "so and so at the AT&T stadium"... Until a new sponsor comes in.

dylan604 1mo ago
>so and so at the AT&T stadium In at least one town with a stadium of that name, most people do not refer to it by that name. Instead, it is referred to as Jerry's World for the owner of the franchise. Concert venues are another naming rights area that is confusing. There's one in particular that has had its name changed so many times that I do not know what it is currently called. Instead, it is often referred to by the original sponsor by pretty much anyone of a certain age. Even if you call it the older name to younger people, they know which venue. Some names stick.
rascul 1mo ago
Capital One Arena is the current name for where the Washington Capitals play at home so that's an example that kind of works.

larusso 1mo ago

Yes. Or in case of Berlin where whole places and other places get renamed when the sponsor changes. O2 Arena -> Mercedes Benz Arena -> Uber Arena. Even other locations around it changed as well as the plaza name.

Tomte 1mo ago
And when a FIFA world cup is hosted the stadium gets renamed for the duration if the stadium‘s sponsor isn‘t a FIFA sponsor.

tokai 1mo ago

I much rather have corporations waste money funding sports that some people enjoy, than wasting it on commercial campaigns that does nothing but burn money and steal our attention.

deleted 1mo ago
[deleted]

jryle70 1mo ago

It's easy to say behind the comfort of the keyboard. For a sport team to exist and survive, there are only a few options: - Charge the fans more, revolt guaranteed, "forgetting the root, ungrateful" and all that. - Merchandise. Now teams change jersey every year -- with home, away, 3rd jerseys. Game, practice, and many more variations. - Beholden to the leagues. Premier League is prime example, or for a scandal see European Super League. - Advertising. Well, you know how HN hate advertising. - Sell out to the highest bidders. Red Bull, private equity (Liverpool, Arsenal, etc.) - Find a sugar daddy. Oligarchs or nation states (Roman Abramovich's Chelsea, Manchester City, Paris Saint Germain, Newcastle) Pick the least evils.

barbazoo 1mo ago
The stadium isn't owned by any team playing there isn't? https://en.wikipedia.org/wiki/Allianz_Arena https://en.wikipedia.org/wiki/Allianz_Arena Also, FCB posts and annual profit of about €30m. They're not poor. https://footballfinancelab.com/bayern-munich-financial-report-2024-25-record-revenue-analysis/ https://footballfinancelab.com/bayern-munich-financial-repor...