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The car industry A/B tested selling a car with and without CarPlay
- ggm 2mo agoI do believe the choice helps. But i also believe Honda has better brand appeal overall and so it's not a/b testing as much as "shiny a++" / "dull commoditized b-" testing. It wasn't about carplay, it was about brand affinity preferences.
- pmontra 2mo agoOr drivers prefer buying a Honda. They might not notice that they are the same cars. They should have interviewed a sample of the buyers but they are probably unable to do it. And then there is the matter of the price. The links in the post point to a $39,900 Honda and to a $44,700 Chevrolet. I'm not surprised that the cheaper car sold more.
- JohnFen 2mo agoI'd certainly prefer the Honda regardless of whether it had CarPlay or Android Auto. Honestly, I'd prefer that the car had neither.