2 ms·

Amazing. A post asks a question in the title that I actually want answered, and then goes on to answer that question clearly and succinctly. Maybe the best corp

Amazing. A post asks a question in the title that I actually want answered, and then goes on to answer that question clearly and succinctly. Maybe the best corporate content I've seen this year.

lefra 1mo ago
I agree, and it's kind of sad that getting simple, clear communication is exceptional.
usui 1mo ago
But how can I find the answer to the question without reading punchy headers followed by paragraphs like > How We Leverage Naming > Our Naming Strategy, Explained > Why Swedish Is Important > The Bottom Line And unforgettable aphorisms like > It isn't just a name—it is the output of a scalable, globally coordinated, linguistically validated, Swedish-inspired naming framework designed to optimize brand consistency to let me know? I'm completely lost on this page and can't find the answer without these.
- applfanboysbgon 1mo ago
  How am I supposed to know what matters if they don't tell me, in an honest fashion?
  - knollimar 1mo ago
    the real caveat: those descriptions are genuinely load bearing
  - fuomag9 1mo ago
    If the names are not load bearing, are they even names anymore?
    - sota_pop 1mo ago
      It’s not load bearing, it’s a way of life. The names just hit different.
deadbunny 1mo ago
May I introduce you to the UK chain Iceland and their stance on management consultants? https://about.iceland.co.uk/our-story/the-dark-ages/beware-management-consultants/ https://about.iceland.co.uk/our-story/the-dark-ages/beware-m...
- Nux 1mo ago
  Just brilliant!
- hadrien01 1mo ago
  The entire section of the website about 'The Dark Ages' is priceless. They don't pull any punches: https://about.iceland.co.uk/our-story/the-dark-ages/ https://about.iceland.co.uk/our-story/the-dark-ages/
- bcaulfield 1mo ago
  Brilliant. Submit it to Hacker News as its own post before I do. Seriously. You have one hour.
  - deleted 1mo ago
    [deleted]
- aanet 1mo ago
  This is fckn brilliant!! I’m bookmarking it for sharing
rvba 1mo ago
It does not answer at all. 2000-3000 names per year?

Amazing. A post asks a question in the title that I actually want answered, and then goes on to answer that question clearly and succinctly. Maybe the best corporate content I've seen this year.

lefra 1mo ago

I agree, and it's kind of sad that getting simple, clear communication is exceptional.

usui 1mo ago

But how can I find the answer to the question without reading punchy headers followed by paragraphs like > How We Leverage Naming > Our Naming Strategy, Explained > Why Swedish Is Important > The Bottom Line And unforgettable aphorisms like > It isn't just a name—it is the output of a scalable, globally coordinated, linguistically validated, Swedish-inspired naming framework designed to optimize brand consistency to let me know? I'm completely lost on this page and can't find the answer without these.

applfanboysbgon 1mo ago
How am I supposed to know what matters if they don't tell me, in an honest fashion?
- knollimar 1mo ago
  the real caveat: those descriptions are genuinely load bearing
- fuomag9 1mo ago
  If the names are not load bearing, are they even names anymore?
  - sota_pop 1mo ago
    It’s not load bearing, it’s a way of life. The names just hit different.

deadbunny 1mo ago

May I introduce you to the UK chain Iceland and their stance on management consultants? https://about.iceland.co.uk/our-story/the-dark-ages/beware-management-consultants/ https://about.iceland.co.uk/our-story/the-dark-ages/beware-m...

Nux 1mo ago
Just brilliant!
hadrien01 1mo ago
The entire section of the website about 'The Dark Ages' is priceless. They don't pull any punches: https://about.iceland.co.uk/our-story/the-dark-ages/ https://about.iceland.co.uk/our-story/the-dark-ages/
bcaulfield 1mo ago
Brilliant. Submit it to Hacker News as its own post before I do. Seriously. You have one hour.
- deleted 1mo ago
  [deleted]
aanet 1mo ago
This is fckn brilliant!! I’m bookmarking it for sharing

rvba 1mo ago

It does not answer at all. 2000-3000 names per year?