Yes, but sometimes forward motion, even in the wrong direction, is better than inaction (because forward motion reveals more information that you can use to cou

Yes, but sometimes forward motion, even in the wrong direction, is better than inaction (because forward motion reveals more information that you can use to course-correct). I think more companies, particularly large companies, fail from strategic inaction than from strategic mistakes. I would pair this with Bezos's concept of one-way doors. If a decision is a two-way door, i.e., you can reverse the decision at low cost, then you don't need a Cassandra--just try it and see. It's only one-way doors that need a Cassandra. ETA: This also reminds me of the Tenth-Man Doctrine, which I only learned from World War Z.