4 ms·
Optimize and test. Different combinations of ad content and landing pages will impact your conversion rates, and thus CPA.
by kevinconroy 14y ago
Optimize and test. Different combinations of ad content and landing pages will impact your conversion rates, and thus CPA.
- sahilpjain 14y agoYup, that's exactly right. Though, there are good goals you can set up to help indicate that you are getting closer. If you set up a Time on Site goal and a Page visits goal, if you notice both of those goals working but no conversion to signup, you know something if off with your call to action in most cases. Good to setup those indicators.