Multiple times I've heard the same advise for copy writing. As in, I've heard a few people tell stories of digging out the works of great copy writers and hand

Multiple times I've heard the same advise for copy writing. As in, I've heard a few people tell stories of digging out the works of great copy writers and hand-transcribing dozens or even hundreds of them in pen while taking notes along the way. "Here is the call to action. Here is where he's adding urgency."