Advertisers make money on clicks, and content creators get a cut. This is the backbone that the entire internet operates on. Fear is the best driver of attenti

Advertisers make money on clicks, and content creators get a cut. This is the backbone that the entire internet operates on. Fear is the best driver of attention and clicks. Someone can choose to pass on a light-hearted fun article. If they feel their life or the fate of the universe is in the balance, they will read it. There isn't some evil mastermind behind it, just the banal economic incentives and evolutionary psychology. Edit: by way of example, when every woman I know got pregnant, their social media instantly filled up with stories about dead babies. Nobody hard coded that, but the algorithm picked up on the fact that pregnant women will pay attention to stories of dead babies. After all, it is incredibly heartbreaking and the next Tick Tock might include the fact that will save their own baby. It takes a lot of self-awareness to say "while I might learn information that saves my baby, that is incredibly unlikely so I will refuse to watch this 30 sec video or read this article"