4 ms·
being an exec at apple for decades you probably pick up on a few things, even if they're beyond your department
by grouchomarx 4mo ago
being an exec at apple for decades you probably pick up on a few things, even if they're beyond your department
- ironman1478 4mo agoThe Luce seems to disprove that, at least in his case.
- blitzar 4mo agoI believe "Luce" is correctly pronounced "Apple Car"
- xp84 4mo agoIt's the Apple Watch Edition of cars.
- dramm 4mo agoIt’s the Apple Watch Edsel of cars.
- whyenot 4mo agoThe car that has sold out in almost every market outside the US?
- estearum 4mo agoAren't there like a hundred of them? And yeah, sure, it'll obviously be a collector's item. Provides no evidence to this discussion.
- dylan604 4mo agoA hundred? That's a big run for Ferrari isn't it?
- estearum 4mo agoYeah but thankfully it can be manufactured in a Hasbro factory, if need be
- ironman1478 4mo agoNot anymore. Their numbers are higher nowadays.
- rootusrootus 4mo agoIIRC the expectation is that the yearly production run will be about 10x that. The initial China volume was 88 units.
- ironman1478 4mo agoFerrari tends to sell well, partially due to allocation requirements so you have to factor that in. There will be a market for the car, but Ferrari is a mix of a car company, a lifestyle brand, and a jewelery company. The Luce doesn't really fit the image they've cultivated and is not distinctive enough from the rest of the market. It's almost too pedestrian. The inside is nice, but you can't flex on others with a nice interior. It also doesn't have fun features that are proving to be desirable, like the faux shifting that the Hyundai has and that other brands are gonna start adopting. It feels like a car Ferrari made to say they made an EV. Its like they felt they had to, either due to internal or external pressures.
- rootusrootus 4mo ago> allocation requirements If I am understanding you correctly, it seems the Luce does not factor in to that equation. There are no requirements for anyone to buy a Luce in order to unlock the privilege of buying higher tier models.
- ironman1478 4mo agoI actually didn't know that. If not, then cool!
- CamperBob2 4mo agoIt's not the least bit true, of course.
- rootusrootus 4mo agoAccording to Ferrari it is…
- CamperBob2 4mo agoIt's more complicated than that. Ferrari dealers will be told that their allocations for more desirable cars will be limited if they don't accept the Luce for their inventory. This gold-plated, diamond-encrusted, crystal-studded bullshit will roll downhill towards the dealers' customers, who will be expected to buy the turkeys in order to get the cars they really want. So it won't be Ferrari SpA who applies the pressure, it'll be their dealers. Who, as always, are "independent businesses" over which the company has "no control." Same thing that played out when Maserati first returned to the US market under Ferrari distribution, basically.
- beAbU 4mo agoBoth the cybertruck and apple vision pro basically sold out upon release... Selling out does not mean shit. Just proves there are many fools out there with too much money.
- Danox 4mo agoWhich one was sold at a loss?
- quickthrowman 4mo agoThat’s extremely easy for Ferrari to do, here is how it works: “Hey, it’s your friendly Ferrari dealer. About your position on the list for an F80… we’re going to need you to buy a Luce to maintain your position and ensure you are eligible to purchase an F80 when we get an allocation.” And that’s how you sell out a production run for a Ferrari that looks like a Kia. Force rich people to buy it to get the car they actually want, just like a Rolex AD does with Lady Datejusts if you want a Daytona allocation.
- shimman 4mo agoNot really, hubris is a real thing and not just a plot point.
- throw0101d 4mo ago> being an exec at apple for decades you probably pick up on a few things, even if they're beyond your department It's also possible to lose touch (e.g., butterfly keyboards).
- NuclearPM 4mo agoHow is that losing touch?
- laserlight 4mo agoChasing a thinner product at all costs?
- ulfw 4mo agoOh so now we are paying billions of dollars for one guy who 'might have picked up a few things' Nothing says idiotic bubble more than this