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Editorialised! No new products, not halts operations. Please be more careful. OnePlus has decided to conclude new product rollouts in Europe and North America.

Editorialised! No new products, not halts operations. Please be more careful. OnePlus has decided to conclude new product rollouts in Europe and North America. The difference matters for those of us on OnePlus devices: Though we will no longer launch new products in Europe, our commitment to you remains unchanged. Backed by OPPO, existing OnePlus devices will continue to receive scheduled software updates and security patches within the support periods originally committed for each device model. Etc.

maxerickson 3mo ago
Looks like OnePlus and OPPO are different companies. Shared ownership, but different companies.
- ChocolateGod 3mo ago
  Oppo owns OnePlus completely. There used to be BBK Electronics that owned both, but it split up and OnePlus got placed under Oppo.
- petu 3mo ago
  As other commenter said OnePlus is subsidiary of Oppo. Over past few years they were loosing autonomy / reusing more and more work by Oppo. If you're worried about the firmware, then current day OxygenOS is just rebadged ColorOS. They just wont be pretending it's different now. Only question/risk I see is Oppo trying to kill bootloader unlocking with an update.
deleted 3mo ago
[deleted]
Grombobulous 3mo ago
I agree, title should have been done a lot better than that. I think we can read between the lines of the PR speak, though. That’s the rosiest possible way to put this news. No new devices, support during warranty periods, they’re going to basically stop existing within a year or two.
- twiss 3mo ago
  Support period != warranty period. The OnePlus 15 will get 4 years of Android updates and 6 years of security patches.
  - menaerus 3mo ago
    After two years your battery will be almost unusable so genuinely it doesn't matter. My only issue with oneplus phones, and I owned several of them already, is that they are running incredibly hot on normal usage, and battery capacity detoriates quickly over time. They do have a great sleek UI and great hardware, not to mention fantastic supercharging capabilities which is a life saver sometimes, but all under the big cost.
    - neogodless 3mo ago
      Hmm my OnePlus 12 is 26 months old and battery is still phenomenal. I charge it to 80% and easily get a day of use, plugging in each night at 30-40%. I have not experienced it running hot yet. I did not have battery issues with my OnePlus 7 Pro or OnePlus 9 Pro either. The 7 Pro gave me 3 days of battery! (I upgraded for camera improvements and faster screen refresh rate.)
      - menaerus 3mo ago
        My last one was 10 pro and battery is essentially dead after 2.5 years of usage. Can't make half of a day, literally unusable, and I'm not a big phone user. Case is made of some really good material, which feels very premium, but runs son fckn hot that you can't hold it in your hands anymore, this is especially true during hot summers, and it got only worse with the last major OS update. This is a heat dissipation issue caused by the materials used, large battery, and hi performance CPU cores so I don't think my case was any special than the others. I see that the OnePlus 15 follows the same route, and although it has good reviews, and they claim they solved the battery heat dissipation and detoriation issues with some new kind of cells, it seems that it still runs hot according to some reviews I've seen on the yt. Before that I had OnePlus 7 and more budget friendly Nord, and they were much better than 10 Pro, although 7 shared similar type of issues as 10 Pro. Nord is a bit different because case is not premium, and the battery is not so large, and the CPU is not premium nor the supercharging as well. However, it doesn't run hot and battery after few years of usage is still able to give you a full day without the problem. I'm pretty convinced that all their flagships with hi performance CPUs, premium case, large battery, and fast charging suffer from the same issues. Maybe mixed CPU core architecture is an answer to that issue, which might suggest why is so prevailing in other phone manufacturers but I have not dig that deep into the topic
thewhitetulip 3mo ago
Does oneplus have that much market share in the US?
- kube-system 3mo ago
  0.1% in 2025, which is honestly higher than I thought it would be. I've never even seen one.
jascha_eng 3mo ago
Sad I have a 6 year old oneplus and was looking for a new phone somewhat soon, would've considered them again for sure. Any alternatives? They always had a reputation for me for being a great no fuss, little bloat and simply fast android phone.
- pta2002 3mo ago
  Google’s phones are pretty good nowadays, I feel like they carry that ethos more than modern OnePlus phones anyway. Plus they can be unlocked trivially, which is officially supported, and you can install GrapheneOS on them.
  - jascha_eng 3mo ago
    But a pixel is quite a bit more expensive no? At that point you can consider an iPhone?
    - lavela 3mo ago
      If you'd prefer an Iphone if it weren't for price, you should probably have a look at refurbished Iphones.
    - ulrikrasmussen 3mo ago
      If you are the kind of person who unlocks the bootloader and installs GrapheneOS, then definitely not.
    - falsemyrmidon 3mo ago
      I got a pixel 10 for 350 a few weeks ago.
    - drnick1 3mo ago
      The Pixel can run Graphene, which means you can permanently take control of the phone and give Google the boot. The iPhone is entirely controlled by Apple, and you are one OTA away from a hostile "upgrade." By default, everything on your phone is sent to Apple for "backup" too.
qwertox 3mo ago
> will continue to receive scheduled software updates and security patches but wasn't this after they upgrade you to ColorOS? Where you then can reinstall the old one you're using right now, but will then no longer have updates?
limagnolia 3mo ago
Curiosly, they only say this to their European customers. It isn't clear that they plan to continue supporting North American customers. Either way, eventually operations will halt, because existing products will be out of their update commitments. Headline would be more accurate if it said "is winding down".
- rickdeckard 3mo ago
  The headline would be more appropriate if it said "Oppo stops Sales under OnePlus brand" For the past years OnePlus wasn't much more than a sub-brand for slightly redesigned Oppo devices anyway...
- yawnxyz 3mo ago
  Americans get another message that's similar: https://www.oneplus.com/us/adjustment https://www.oneplus.com/us/adjustment
  - deleted 3mo ago
    [deleted]
- Eridrus 3mo ago
  OnePlus to NA: https://youtu.be/BwmuvqFzfLI?si=98Ae90_vzS-LFBmi&t=92 https://youtu.be/BwmuvqFzfLI?si=98Ae90_vzS-LFBmi&t=92
- 9dev 3mo ago
  The regulations and requirements are much stricter in Europe, especially around warranty, repairs, and support. There's no wiggling out of that if you sell devices around here.
nly 3mo ago
For now. They'll reneg down the line

maxerickson 3mo ago

Looks like OnePlus and OPPO are different companies. Shared ownership, but different companies.

ChocolateGod 3mo ago
Oppo owns OnePlus completely. There used to be BBK Electronics that owned both, but it split up and OnePlus got placed under Oppo.
petu 3mo ago
As other commenter said OnePlus is subsidiary of Oppo. Over past few years they were loosing autonomy / reusing more and more work by Oppo. If you're worried about the firmware, then current day OxygenOS is just rebadged ColorOS. They just wont be pretending it's different now. Only question/risk I see is Oppo trying to kill bootloader unlocking with an update.

deleted 3mo ago

[deleted]

Grombobulous 3mo ago

I agree, title should have been done a lot better than that. I think we can read between the lines of the PR speak, though. That’s the rosiest possible way to put this news. No new devices, support during warranty periods, they’re going to basically stop existing within a year or two.

twiss 3mo ago
Support period != warranty period. The OnePlus 15 will get 4 years of Android updates and 6 years of security patches.
- menaerus 3mo ago
  After two years your battery will be almost unusable so genuinely it doesn't matter. My only issue with oneplus phones, and I owned several of them already, is that they are running incredibly hot on normal usage, and battery capacity detoriates quickly over time. They do have a great sleek UI and great hardware, not to mention fantastic supercharging capabilities which is a life saver sometimes, but all under the big cost.
  - neogodless 3mo ago
    Hmm my OnePlus 12 is 26 months old and battery is still phenomenal. I charge it to 80% and easily get a day of use, plugging in each night at 30-40%. I have not experienced it running hot yet. I did not have battery issues with my OnePlus 7 Pro or OnePlus 9 Pro either. The 7 Pro gave me 3 days of battery! (I upgraded for camera improvements and faster screen refresh rate.)
    - menaerus 3mo ago
      My last one was 10 pro and battery is essentially dead after 2.5 years of usage. Can't make half of a day, literally unusable, and I'm not a big phone user. Case is made of some really good material, which feels very premium, but runs son fckn hot that you can't hold it in your hands anymore, this is especially true during hot summers, and it got only worse with the last major OS update. This is a heat dissipation issue caused by the materials used, large battery, and hi performance CPU cores so I don't think my case was any special than the others. I see that the OnePlus 15 follows the same route, and although it has good reviews, and they claim they solved the battery heat dissipation and detoriation issues with some new kind of cells, it seems that it still runs hot according to some reviews I've seen on the yt. Before that I had OnePlus 7 and more budget friendly Nord, and they were much better than 10 Pro, although 7 shared similar type of issues as 10 Pro. Nord is a bit different because case is not premium, and the battery is not so large, and the CPU is not premium nor the supercharging as well. However, it doesn't run hot and battery after few years of usage is still able to give you a full day without the problem. I'm pretty convinced that all their flagships with hi performance CPUs, premium case, large battery, and fast charging suffer from the same issues. Maybe mixed CPU core architecture is an answer to that issue, which might suggest why is so prevailing in other phone manufacturers but I have not dig that deep into the topic

thewhitetulip 3mo ago

Does oneplus have that much market share in the US?

kube-system 3mo ago
0.1% in 2025, which is honestly higher than I thought it would be. I've never even seen one.

jascha_eng 3mo ago

Sad I have a 6 year old oneplus and was looking for a new phone somewhat soon, would've considered them again for sure. Any alternatives? They always had a reputation for me for being a great no fuss, little bloat and simply fast android phone.

pta2002 3mo ago
Google’s phones are pretty good nowadays, I feel like they carry that ethos more than modern OnePlus phones anyway. Plus they can be unlocked trivially, which is officially supported, and you can install GrapheneOS on them.
- jascha_eng 3mo ago
  But a pixel is quite a bit more expensive no? At that point you can consider an iPhone?
  - lavela 3mo ago
    If you'd prefer an Iphone if it weren't for price, you should probably have a look at refurbished Iphones.
  - ulrikrasmussen 3mo ago
    If you are the kind of person who unlocks the bootloader and installs GrapheneOS, then definitely not.
  - falsemyrmidon 3mo ago
    I got a pixel 10 for 350 a few weeks ago.
  - drnick1 3mo ago
    The Pixel can run Graphene, which means you can permanently take control of the phone and give Google the boot. The iPhone is entirely controlled by Apple, and you are one OTA away from a hostile "upgrade." By default, everything on your phone is sent to Apple for "backup" too.

qwertox 3mo ago

> will continue to receive scheduled software updates and security patches but wasn't this after they upgrade you to ColorOS? Where you then can reinstall the old one you're using right now, but will then no longer have updates?

limagnolia 3mo ago

Curiosly, they only say this to their European customers. It isn't clear that they plan to continue supporting North American customers. Either way, eventually operations will halt, because existing products will be out of their update commitments. Headline would be more accurate if it said "is winding down".

rickdeckard 3mo ago
The headline would be more appropriate if it said "Oppo stops Sales under OnePlus brand" For the past years OnePlus wasn't much more than a sub-brand for slightly redesigned Oppo devices anyway...
yawnxyz 3mo ago
Americans get another message that's similar: https://www.oneplus.com/us/adjustment https://www.oneplus.com/us/adjustment
- deleted 3mo ago
  [deleted]
Eridrus 3mo ago
OnePlus to NA: https://youtu.be/BwmuvqFzfLI?si=98Ae90_vzS-LFBmi&t=92 https://youtu.be/BwmuvqFzfLI?si=98Ae90_vzS-LFBmi&t=92
9dev 3mo ago
The regulations and requirements are much stricter in Europe, especially around warranty, repairs, and support. There's no wiggling out of that if you sell devices around here.

nly 3mo ago

For now. They'll reneg down the line