The risk here is that either AI commoditizes the software "why ask duolingo to ask chatgpt when I can do so directly?" or simply adds cost to an existing servic

The risk here is that either AI commoditizes the software "why ask duolingo to ask chatgpt when I can do so directly?" or simply adds cost to an existing service "why does every costco employee now cost 10% more?" So far, there hasn't been a clear win for "software wrapping an existing LLM" - if the AI is good enough, then the users can go directly to the source.