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> They spent about 70 billion on activision blizzard A cynic might say they spent most of that for King, which continues to be profitable. The rest of Activisi
by swiftcoder 3mo ago
> They spent about 70 billion on activision blizzard
A cynic might say they spent most of that for King, which continues to be profitable. The rest of Activision Blizzard just came along for the ride
- disgruntledphd2 3mo agoCall of Duty absolutely prints money, fwiw. King are weird because they basically have been doing the same game in different skins for like 15 years now.
- swiftcoder 3mo ago> Call of Duty absolutely prints money, fwiw It does print money, but it is also extraordinarily expensive to keep the money-printer fed. Current estimates place the production + marketing costs of a Call of Duty north of a billion dollars. At that kind of spend, it only really takes 1 or 2 botched releases to make the financial equation look a whole lot less rosy...