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The author of this article disagrees: > “Don’t Be Evil” wasn’t just a slogan of often-referenced Googliness—it was a north star for teams making hard calls. I

The author of this article disagrees: > “Don’t Be Evil” wasn’t just a slogan of often-referenced Googliness—it was a north star for teams making hard calls. It definitely counts for something that at least one senior leader felt the slogan was relevant for decision making.

2muchcoffeeman 3mo ago
The author is not cynical enough. Do you going around telling people how virtuous you are? No, good people just try and be good. The slogan was a red flag right from the start.
- Cpoll 3mo ago
  That sounds pithy, but a person doesn't need to remind themselves of their own values; a company of 200,000 people does. Which isn't to say cynicism for these sorts of company charters isn't warranted, just not for that reason.
  - 2muchcoffeeman 3mo ago
    I agree. But the moto has always lacked any aspiration about how they should do good or make the world better. “Don’t be evil”. Who thinks they are being evil? No one.
- pmontra 3mo ago
  At the beginning of Google it meant "we will not be like Microsoft" and it was good marketing.
  - eMPee584 3mo ago
    This is the relevant historical context to understand how this ever got into big G's mission statement, it was to distance themselves from the then well-known anti-competitive mal-practices of the Redmond giant.. which seemingly they've learned a lot from. Don't no-one worry too much, they only have less than half of the world population's messaging metadata, schedules, realtime location and private pictures.
- ryeats 3mo ago
  It was purely self interest don't piss off people so that regulators break our monopoly. Once the monopoly was challenged it became less important.
- qpricjalcbeu 3mo ago
  They aren't cynical, just disingenuous. Google was providing cloud computing to the DoD before 2017 - there's no real morale difference between providing lower level compute vs providing a higher level AI algo other than giving yourself an excuse by adding one layer of abstraction (obfuscating?). Very convenient to suddenly decide it's enough after collecting a massive paycheck for 10 years.
danudey 3mo ago
Most people that one would describe as evil do not see themselves as evil, but rather see what they're doing as justified. Saying you're not going to be evil means literally nothing. Don't be the bad guy, ok, but if you think your goals are noble enough then crossing lines becomes acceptable. Google sold everyone on the "we're going to change the world for good and improve everyone's lives and make all information accessible and free" line, and in doing so justified everything else they did - privacy invasion, monopolistic behavior, etc. The fact that they said "don't be evil" should have been a massive red flag for everyone, not a green one.
- nullsanity 3mo ago
  [dead]
- dreamcompiler 3mo ago
  The villain in every James Bond film thinks they're the hero.
- ballsac 3mo ago
  Exactly. Everyone who posts here regularly believes themselves to be “not evil”. Working for Google, Facebook, burning resources to produce ai slop, etc. Not me of course. I’m making the world a better place by introducing ai into your Facebook feed.

2muchcoffeeman 3mo ago

The author is not cynical enough. Do you going around telling people how virtuous you are? No, good people just try and be good. The slogan was a red flag right from the start.

Cpoll 3mo ago
That sounds pithy, but a person doesn't need to remind themselves of their own values; a company of 200,000 people does. Which isn't to say cynicism for these sorts of company charters isn't warranted, just not for that reason.
- 2muchcoffeeman 3mo ago
  I agree. But the moto has always lacked any aspiration about how they should do good or make the world better. “Don’t be evil”. Who thinks they are being evil? No one.
pmontra 3mo ago
At the beginning of Google it meant "we will not be like Microsoft" and it was good marketing.
- eMPee584 3mo ago
  This is the relevant historical context to understand how this ever got into big G's mission statement, it was to distance themselves from the then well-known anti-competitive mal-practices of the Redmond giant.. which seemingly they've learned a lot from. Don't no-one worry too much, they only have less than half of the world population's messaging metadata, schedules, realtime location and private pictures.
ryeats 3mo ago
It was purely self interest don't piss off people so that regulators break our monopoly. Once the monopoly was challenged it became less important.
qpricjalcbeu 3mo ago
They aren't cynical, just disingenuous. Google was providing cloud computing to the DoD before 2017 - there's no real morale difference between providing lower level compute vs providing a higher level AI algo other than giving yourself an excuse by adding one layer of abstraction (obfuscating?). Very convenient to suddenly decide it's enough after collecting a massive paycheck for 10 years.

danudey 3mo ago

Most people that one would describe as evil do not see themselves as evil, but rather see what they're doing as justified. Saying you're not going to be evil means literally nothing. Don't be the bad guy, ok, but if you think your goals are noble enough then crossing lines becomes acceptable. Google sold everyone on the "we're going to change the world for good and improve everyone's lives and make all information accessible and free" line, and in doing so justified everything else they did - privacy invasion, monopolistic behavior, etc. The fact that they said "don't be evil" should have been a massive red flag for everyone, not a green one.

nullsanity 3mo ago
[dead]
dreamcompiler 3mo ago
The villain in every James Bond film thinks they're the hero.
ballsac 3mo ago
Exactly. Everyone who posts here regularly believes themselves to be “not evil”. Working for Google, Facebook, burning resources to produce ai slop, etc. Not me of course. I’m making the world a better place by introducing ai into your Facebook feed.