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Thankfully inbox providers are now mandating unsubscribe headers (so the unsubscribe button now sits at email client level, not within the body of the email, as
by pembrook 4mo ago
Thankfully inbox providers are now mandating unsubscribe headers (so the unsubscribe button now sits at email client level, not within the body of the email, as it always should have). Making this entire thing irrelevant.
Going through the hassle of policing individual company behavior is beyond silly and a giant waste of resources when you can literally just force the behavior at client level.
This is also basically the story of why GDPR popups are stupid. Set it at the client (browser) level, not on 100,000,000 individual websites done slightly differently every time and try to setup an enforcement dragnet to have expensive fights over misplaced commas.
This should have always been a browser setting and not a multi-billion dollar Kafka-esque nightmare of lawyers and regulators policing every company on earth, wasting Europe's productivity and resources.
It's like how the US makes you file your own taxes when for 99% of people they already know the amount you owe, and then randomly will decide to fine you if your calculated number doesn't line up with their number. It's giant waste of everyones time.