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Amazing how this time Apple found the `sweet spot` to release Siri AI when the letter combination A and I has fed up literally everyone.
by reconnecting 4mo ago
Amazing how this time Apple found the `sweet spot` to release Siri AI when the letter combination A and I has fed up literally everyone.
- minimaxir 4mo agoApple notably threw shade at the existing AI implementations, with an emphasis on making Siri AI more human-focused. The stock price definitely didn't like it though.
- hmokiguess 4mo agoI feel like the hate came more from the "Available today for Developers and later in Beta" than anything
- reconnecting 4mo agoI mean, seriously, AI = Apple Intelligence? It's not even funny, it's not smart. It's like if they released MS Siri and said it's Mac System Siri.
- nozzlegear 4mo ago> I mean, seriously, AI = Apple Intelligence? For pedantry's sake, they were saying "AI = Apple Intelligence" last year as well, so it's not like they just pulled it out of their butts now that popular opinion has turned against AI.
- deleted 4mo ago[deleted]
- reconnecting 4mo agoExactly, I thought one year was enough to prove that everyone reads those letters differently nowadays.
- greedo 4mo agoThe stock market is notorious for dropping on almost any Apple conference or announcement.
- graypegg 4mo agoWatching the keynote at our office on a big screen and everyone collectively sighing when they announced the name felt indicative haha. I think it just feels uncreative? Siri as a brand has some value, but if you want it to feel like a watershed moment where old Siri is "behind us" finally, just give it a new name.
- reconnecting 4mo agoI don't think Apple has the option to rebrand Siri at this stage, assuming people actually call Siri by name. However, turning AI into 'Apple Intelligence' doesn't feel creative either.
- xp84 4mo ago> assuming people actually call Siri by name This doesn't follow for me. They can trivially allow it to still respond to the old wakeword. They should absolutely change the name in the event they can finally make it useful, because "Siri" is (in my mind and many others') a synonym for "hapless idiot." "Thanks, Siri" has been uttered hundreds of time in my house and my car, and 100% of the time it's sarcastic.
- graypegg 4mo agoSame thing in my head. I only see this going one way, which is tons of people hear that Siri “got better” after this update. Many of those people will speak a language that’s not English, or live in the EU or China where it’ll still be “Siri”, not “Siri AI”. “Do you have the new Siri?” “Yeah I updated… but she still seems so dumb” “Oh yeah… well that’s Siri for you I guess” Horrifying for marketing folk, I would presume. You’re just setting people up to confirm that Siri is always useless and improvements are invisible.
- spike021 4mo agowe were doing the same thing and giggling a bit that it's basically "AI AI" now. realistically a lot of people thought of Siri as AI already.
- 4mo ago
- amelius 4mo agoAmazing how someone again finds a meaningless thing Apple does better than the rest then blows it out of proportions. Makes you wonder if they are on Apple's PR team.
- reconnecting 4mo agoIt looks bad from every perspective. I've never seen two apple's in one URL for product category before. apple.com/apple-intelligence To prove my point, I opened a random date on the Apple website matching today's date to compare. 16 years ago, June 8 (1) Apple released the iPhone 4. There's still no room for jokes about that release, and from this perspective, calling their AI 'Apple Intelligence' feels weak compared to what they used to deliver. I agree that some years ago Apple was the strongest in marketing, their brand team had been setting the bar for tech, but I simply can't say that anymore. 1. https://web.archive.org/web/20100608073904/http://www.apple.com/ https://web.archive.org/web/20100608073904/http://www.apple....
- Danox 4mo agoSo you noticed the five ecosystems being shown working together, not perfectly but better than everyone else.