5 ms·
I really hope Apple watches what Google and Microsoft are doing with AI, specifically shoving it into their customers' workflow without invitation, and steers f
by macintux 4mo ago
I really hope Apple watches what Google and Microsoft are doing with AI, specifically shoving it into their customers' workflow without invitation, and steers far away from that path.
- Wingman4l7 4mo agoApple? The company that has built its entire brand and product lines around "we know what's best for you and if you don't like the way we've done it, you're wrong"?
- Forgeties79 4mo agoYou’re not wrong but so far they’re one of the only major companies in their cohort that isn’t shoving AI down our throats/integrating it into literally everything and begging us to use it with some embarrassing corporate plea. Opting out of Siri is incredibly easy and there are no major features i care about that decision locks me out of. I think it has some impacts on CarPlay but it’s never stopped me from being able to put on music for my kids or whatever. Frankly I forget I’ve opted out all the time because they never bug me to start using it.
- deleted 4mo ago[deleted]
- platevoltage 4mo agoI hear you on this. All I hear is how behind Apple is with AI. More and more I'm feeling like thats a feature not a bug.
- xp84 4mo agoLet's not pretend that fact is anything but a happy accident, though. The only reason AI has been practically scrubbed from their website is to try to make us forget the time they preannounced fantastically brilliant AI capabilities and then delivered less than nothing -- not even fixing Siri, which is the obvious #1 product in the world that needs to be rebuilt on LLMs.
- Forgeties79 4mo agoApple, maybe because of ego, is often not the major mover on anything they didn’t come up with first. They tend to take a wait and see approach with a lot of ideas. Hell look at VR (which I’m surprised they even did but clearly they see longterm value)
- platevoltage 4mo agoThe Newton failing wasn't a happy accident either. They waited until the right opportunity to try again after the dust settled in the industry.
- xp84 4mo agoOK, but it's easy to retroactively declare the "late entry" into smartphones as a galaxy-brain move, to let all those suckers at BlackBerry, Microsoft, Handspring, Nokia, etc. beta-test all the ideas and formfactors, then swoop in as soon as they knew what they had developed would torch the whole market - we know the outcome, and that's frankly quite accurate. But the difference here is, this iPhone was obviously already far along in development in 2005, when the BlackBerry 8700 was shipping. In this case, due to their own announcement, we all know that Apple had intended to have LLM technology ready to ship in late 2024. We also know from the copious leaks that they eventually made massive, flailing pivots, and did major reactive internal reorgs to try to get back on track. They've had a lot of setbacks which push them later and later, and unlike in 2005 there is a great likelihood that their competitors can use the delay to significant advantage. (A chance. Of course, Google is the only other player in mobile and they seem sure to do mostly boneheaded things, like the subject of this article!) But anyway, pretend we don't know any of that, pretend WWDC24 never even happened either. If the assertion is "Apple being at least 3 years late to the market for a major tech industry trend is in this case a sign that they are wisely taking notes from the sidelines, and will eventually pounce with a product that blows us all away, iPhone style" -- my reply is, from the outside and from this moment in time, isn't this also how it would look if they were repeatedly fumbling hard on the execution of this idea, with no clear path to shipping and no clear path to having a superior product to show for it?
- szundi 4mo ago[dead]
- mohamedkoubaa 4mo agoYes. We expect the company that prides itself on having taste to avoid doing tasteless things.
- boredatoms 4mo agoThe tastelessness has been creeping in
- consp 4mo agoTastes differ.
- mohamedkoubaa 4mo agoBob likes red wine, Alice prefers white wine. Nobody wants to drink piss.
- pickleRick243 4mo agoIt seems a lot of people do though.
- tmtvl 4mo agoAnd yet Heineken had a €23 billion revenue in 2019.
- mohamedkoubaa 4mo agoTouché
- account42 4mo agoBut you just said that Alice does.
- satvikpendem 4mo agoApple hasn't had good taste in probably a decade and a half now. Their recent UI redesign solidifies it.
- supertroop 4mo agoWe’ve all grown out of that cliche. Literally every OS is opinionated.
- pimlottc 4mo agoEvery OS is opinionated, that doesn’t mean they all automatically equally good or bad. Individual implementation choices matter.
- aucisson_masque 4mo agoSome show you ads in the start menu, others don't.
- lemonish97 4mo agoLooking at the next iOS rumors, I think it's inevitable.
- kibwen 4mo agoLooking at the way the stock market rewards companies that brainlessly shove AI into everything under the sun, I know it's inevitable.
- urbandw311er 4mo agoLet’s wait and see how those three big IPOs go first…
- rsynnott 4mo agoThat will presumably be a temporary phenomenon.
- drnick1 4mo agoApple is not the answer. If you want to escape AI, you need a modular Linux distro like Arch or Debian on your computer, and GrapheneOS on your phone.
- macintux 4mo agoIt's not a question of escaping AI. It's a question of whether it's integrated in such a way that it works for you, or against you. The blog post sounds like Google is actively making AI work against their users.
- drnick1 4mo ago> It's a question of whether it's integrated in such a way that it works for you, or against you. Google, Apple, and Microsoft won't give you such control. It's going to be AI on terms terms and for their own benefit.
- flux3125 4mo agoThey'll not only do it, but they'll also wrap it in a huge fat rounded border
- dbvn 4mo agoDon't worry, Apple has been watching for a decade plus. And it seems they will continue just watching
- splitstud 4mo ago[dead]
- thesuitonym 4mo agoGiven that Apple recently started putting ads in Maps, I have no faith in them anymore.
- Hnrobert42 4mo agoI was a littLe annoyed by that, too, but mostly because there isn't an option to pay for an ad-free experience.
- aucisson_masque 4mo agoYou already overpay the iphones, what more you want to pay ?
- thesuitonym 4mo agoI don't want to pay more, but if compared to having results tainted by ads, I'd rather pay.
- Hnrobert42 4mo agoI don't believe I overpay. I use my phone for hours a day. It is a marvel. I find it far superior to Android, which I used for years. Yet I didn't buy the phone for the maps app. I have other choices for maps providers. It is perfectly acceptable to me that Apple charge me for additional services like maps.
- aucisson_masque 4mo agoWe have different point of view then. I like iphones too, but I also admit that they are much more expensive than Android. You can get 140hz AMOLED with good processor on Android for 300€, s26 (comparable to iphone) is available at 600€. You don't get these discounts for iphone, it always stay near it's original price. What makes it superior in my eyes is the quality of the default app, the note app for instance of the reminder, both extremely powerful and 'free'. Now if they are going to downgrade their app quality by putting ads in them, it loose it's edge over cheaper Android phone.