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> By having material subscription revenue coming in for things outside the advertising space, the product managers can justify investing in features that otherw
by adjejmxbdjdn 5mo ago
> By having material subscription revenue coming in for things outside the advertising space, the product managers can justify investing in features that otherwise would be passed up due to lack of revenue potential from advertising.
You’re a Meta decision maker presented with 3 options. Which one do you pick? (remember, you’re not you…you’re a Meta decision maker trying to justify a trillion dollar valuation).
- Possible additional ad revenues
- Possible additional subscription revenues
- Possible additional ad and subscription revenues
- rtpg 5mo agoto put a finer point on this: I pay for certain newspapers (well, digital subscriptions). Still plenty of ads in the articles!
- xbmcuser 5mo agoPlus now they even have your credit information for better ad targeting
- choppaface 5mo agocredit card itself can’t be used to ad targeting. But plenty of proxies make this point largely irrelevant.
- ipaddr 5mo agoIf the grocery store is selling your data (and they are) and meta has a connecting card number ads could be targeted.
- DANmode 5mo ago> credit card itself can’t be used to ad targeting Incorrect. Credit card networks / issuers explicitly describe using payment, spending, and your personal data, for marketing, personalization, audience segmentation, and advertising. Mastercard’s privacy notice states that it may use personal and transaction-related information to: “Provide you with personalized services and recommendations” “Offer and support loyalty programs” “Provide content and advertising tailored to your individual interests” “Analyze spending behavior to improve the effectiveness of marketing programs and advertising.” Visa has also historically offered an opt-out specifically for using card transaction data…
- fodkodrasz 5mo agoIf only I could get rich, structured data access to my spending data... but many banks only allow pdf statement downloads, in inconvenient ways, and their UIs for drilling down into data... Where can I buy my own data from the brokers?
- choppaface 5mo agoi meant the credit card number itself
- DANmode 5mo agoYes, the card being swiped or entered and or the tokens associated with that card is the primary key the advertisers are identifying your purchases by, through the help of the card issuing authority.
- janalsncm 5mo agoNewspapers are struggling/dying. A counterexample is services like HBO/Netflix which have ad-free tiers.
- Freak_NL 5mo agoI'm fine with the static ads in the digitised print edition and the paper edition I get on Sataruday (even though I find some objectionable), but I block any and all digital ads with uBlock Origin, whether I'm a subscriber or not. I pay for a good national newspaper; they either make do with that or lose me as a long-time subscriber.
- seanclayton 5mo agoYour lack of complaining is expected and depended on, but I do encourage your continued enthusiasm in that acceptance! Someone's bottom line depends on it, and they probably make way more money than you so they really need it!
- gmueckl 5mo agoInsufficient information. Each option will address a different part of the market with a different size. Unless the potential revenue is estimated for each option, an informed decision is not possible.